DV4, the world-class digital media and Internet solutions company, has developed an innovative and cost saving webcasting initiative for global brand leader Kellogg’s.
The project required DV4 to create an online video presentation, complete with interactive supporting materials, which enabled senior Kellogg’s management in Ireland to deliver a live one-hour webcast to pan-European colleagues situated in a variety of locations. As a result of the successful pilot, Kellogg’s is now planning to use webcasting regularly to facilitate pan-European corporate meetings and presentations.
DV4 has been streaming audio and video content over the Internet for over a decade and has a long history of online broadcasting. The company has completed projects for Fianna Fáil, 98FM, Reading Festival, Leviathan, and the Department of the Environment.
DV4, who were recently awarded the Grand Prix at the Golden Spider Awards for the new TV3 website, specialise in rich media websites, video encoding and content management services, webcasts, high-end presentations and digital signage systems.
Simon Fine, Sales and Marketing Manager with DV4, says:
“DV4’s innovative use of technology combined with forward thinking and communications from the Kellogg’s senior management team allowed for effective pan-European group communications to take place at the same time and at minimal cost compared to the cost of organising events, travel and accommodation. We envision that more and more businesses will turn to webcasting this year in bid to reduce overall costs as well as their carbon footprint.”
Tim Mulcahy, European Programme Director for Kellogg Europe Trading Limited, says:
“We found DV4’s experience, ideas and professionalism invaluable in the effective delivery of our recent web-cast which proved a successful and cost effective way of sharing some of our key messages with our staff in Europe”
“The DV4 best of breed webcast system delivers high quality video along with a series of attractively designed slides to an audience who have the capability of interacting with the presenters either live or on-demand.”
FROM IIA MEMBER COMPANY DV4
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