Enterprise Ireland, the Irish Software Association and FÁS have announced a new programme aimed at boosting the international sales capability of Irish software industry CEOs. The programme follows a report commissioned by the ISA and Enterprise Ireland which found that 80% of software CEOs believe that developing international sales skills is critical to the future development of their company and the Irish software industry. The programme, Sales STAR (Strategies and Tactics to Accelerate Revenue) 2003, which includes international and Irish speakers will commence on 27th March and is limited to 20 CEOs. The course has been designed to facilitate maximum networking and the opportunity to learn from experiences of peer CEOs. Further details on the Sales STAR programme are available from email@example.com or Tel: 01-605 1569.