Next Tuesday will see the start of a new series of guest posts from the IIA Social Media Working Group. This series will focus on case studies of Irish businesses using Social Media in innovative or effective ways and each week will see a different member of the group deliver a case. So a lot of variety and a day off the blogging for me – a win win situation for us all 🙂
Brendan Hughes, the chair of the IIA Social Media Working Group, shares some of his thoughts on business uses of Social Media in a recent blog post. He examines in particular how the web has developed a dichotomous existence with transactional relationships on one side and social relationships on the other. Really successful internet businesses or businesses on the internet are bringing these two relationships together.