This session will cover the following five key topics:
- Monetising E-Marketing – Direct Marketing or Brand Building?
- Response Rates – Rating your metrics against others
- Best Practice in Email Marketing – Tips from the professionals
- Top 3 challenges facing those doing email marketing
- The good, the bad and the ugly! – Industry classics
Suite 6 “JM Synge” – Business Centre
Sarah Carroll is managing director of Eventznet.ie Ireland’s leading software as a service provider for the events and hospitality industry. She loves the internet, is an email junkie and what really floats her boat is conceiving, realising and bringing to market new software products and services. Her career spans 3 decades working with businesses small and large in a variety of disciplines. Sarah is also technical director at donationpoint.ie, founder of NEO Ireland and a member of the Marketing Institute of Ireland.
denise cox is Newsweaver’s Email Newsletter Specialist and has extensive knowledge in email from best practice, marketing know-how to content. In 2002, the Irish Internet Association named her a Net Visionary. Involved in email marketing since 1996, denise provides practical consultancy to Newsweaver’s clients, enabling them to maximise their investment in email.
She also publishes The Business of Email – one of Europe’s leading email newsletters specialising in email marketing, and a blog, email matters!. denise is also a regular speaker at conferences/seminars, as well as a contributor to publications, both in the UK and Ireland, on the subject of email marketing.
Niall McKeown is the founder and CEO of ION Technologies. Started in 1999 the company has grown organically to become one of the leading providers of email marketing solutions world wide. With customers including Goldman Sachs, the European Bank, Adecco, Jet2.com and the Dublin Tourist Office, the Company has won many export and innovation awards.
At the outset ION started it’s early days creating high capacity mail servers before morphing into a full services email marketing software provider. With over 400 Enterprise and Agency customers world wide, ION are regularly cited as Irelands leading innovator in the email marketing space.
Before starting ION, Niall worked for Apple Inc. Niall is a dedicated long distance runner and devout technology advocate.
Julian Lynch is an expert in the areas of email marketing and has been involved in email marketing since its inception. Having spent three years with NewWorldIQ specialising in their e-CRM platform, he has travelled internationally lecturing on and hosting email workshops and tutorials. Julian has been the Email Marketing Manager in Interactive Return for 4 years and is responsible for the conception, design, development and deployment of client’s email campaigns. He holds a B.Sc (Management) from Trinity, an Advanced Diploma in Marketing from DIT and a graduate diploma in IT from DCU.