boxPAY is a mobile technology firm created by brothers Gavin and Iain McConnon. The company offers an SMS-based payment platform for web merchants, game developers, and other e-businesses to charge customers for virtual goods or currency via a mobile phone bill instead of a credit card. Utilizing the low resistance model, gamers can make an online purchase in less than 10 seconds, minimizing hassle for the end-user and increasing conversion rates for merchants. With a user-friendly self-serve platform, merchants can implement the boxPAY billing technology into their website or game within minutes. boxPAY is especially good for businesses looking to monetize users in countries where credit cards are not prevalent. With offices in Sydney, Johannesburg and headquartered in Dublin, the company has true global reach.