Bluemetrix provides an Internet Audience Measurement Service for the Island of Ireland – IrelandMetrix.
IrelandMetrix supports Online Advertising by providing demographic and market data on Irish websites which allows planning and measurement of on-line campaigns and activities. IrelandMetrix is not a traditional on-line analytic package and we do not intend to compete with or replace those products. Instead what we provide is accurate market and demographic data on the users of Irish sites, thus allowing you increase your acquisition of new users and more accurately serve them content of interest when they visit your site.
The main areas of our service are as follows:
· Audience Duplication Data : We can tell accurately how many of the visitors to a site are also visiting the other sites on our network – including Eircom, Irish Times, Daft, Examiner, etc
· Demographic Data: We presently have over 18,000 people on our online panel, and we expect this to grow to over 40,000 people by the end of October. We can capture the activity of any of these panellists that visit your site, and allow you look at how different demographic categories of visitors use your site.
· Media Planning Tool: Online Campaigns can be planned and monitored by Media Agencies and Publishers by selecting sites using demographic criteria. We have worked closely with all of the major Publishers and Media Agencies (Radical, Difinitti, Mindshare, ICAN, etc) in Ireland over the last 12 months and as a result of this IrelandMetrix is now seen as being the definitive source of information on Internet activity on Irish Sites.
· Behavioural Data: Later this year we will provide behavioural data for these users to our client sites. With this system we will provide our clients with real time data identifying the sites and content their visitors have viewed over the last 24/48 hours.