IIA Wins Public Affairs Category at the PRCA Award 2012
On Friday 21st June 2012 at the Awards for Excellence in Public Relations 2012, the IIA won the prestigious Award for PR Excellence in the Public Affairs Category. The IIA had engaged the services of Fleishman-Hilliard to deliver the campaign that was centred on the IIA "Critical Skills Retention Policy" to address the Skills Shortage in Ireland.
The Awards for Excellence in Public Relations, hosted by the PRCA (Ireland), the PRII and CIPR Northern Ireland, salute Ireland’s most outstanding communications initiatives in the highly competitive and dynamic PR arena. These coveted awards, now 19 years on the go, set the industry benchmark for excellence across all areas of PR.
We are thrilled to have our worked recognised by the PRCA and to have leveraged our role in this sector to effect positive policy change.
Citation of the winning entry from the PRCA
Our winner in this category took an issue of concern to the stakeholders and put it on the national agenda. From concept refinement to implementation at legislative level they were firm in handling their message and skillful in building alliances. Although modestly funded, this was a very thorough campaign in terms of driving debate, dialogue and change.
Picture: Joan Mulvihill, IIA, CEO pictured with Aidan McLoughlin and Carl Gibney from Fleishman-Hillard