The following post was contributed by Colman Kelly, a web developer with PillarProjects Ltd, a member of the IIA, who are currently developing their own site. He attended last week’s Search Engine Optimisation and Search Engine Marketing Course and offered to write a review of it. As he knows from the course and as I mentioned myself in a previous post becoming a guest blogger is a great and legitimate way to generate links to your own site.
I recently attended the SEO/SEM course organised by the IIA.
It was a one day course at the IPA, Lansdowne Road given by Micheal Heragthy, CEO of Heraghty Internet Consultants.
There was a full attendance, which I wasn’t surprised at given Michael Heraghty’s reputation, and the importance of SEO/SEM to all businesses today.
The pace, and detail, of the morning session was prepared and presented in such a way as it could be followed by all there.
There is a good atmosphere in the IPA, and all the class mingled and chatted during the tea break, and at the lunch across the road.
The afternoon session was a practical one where we stepped through the process of creating a (commercial) pay-per-click advertising campaign using Google AdWords.
As a web devoloper these were skills that I needed to learn. Many of us created a live campaign right then and there, and Michael took time to get his hands dirty and give us one-on-one help and advice.
From what I have read and heard there is no more knowledgable man on this topic than Michael Heragthy, and it was obvious the class appreciated this in their eagerness and application in the afternnoon session, and with the questions and answers at the end.
A very worthwile day.
If you plan to attend an IIA event or have attended on in the recent past and would like to write a review of it, please contact me, Roseanne at roseanne at iia dot ie.