Facebook and our eyeballs

This post started as a comment on Krishna De’s blog post about the recent enormous growth that Facebook have seen but I felt it was getting a little long-winded! In the last six months Facebook report that they have seen an extra 100 million users joining the service, bringing their total to 300 million active users. Krishna has posted a video of Facebook’s COO Sheryl Sandberg talking about what this growth means for Facebook. This video is well worth a look as Sandberg talks about how Facebook has seen constant growth not only in users but in cash flow through a recession, partly because of their strategy for creating engaging advertising and promotional models so head back over there to check it out.

What struck me about the information in this video and in Krishna’s post was the figure of  55 million users acessing Facebook via mobile. In the most recent State of the Net (available online later today) Three Mobile report that 43% of the mobile internet usage o ntheir network is to Facebook and Bebo. While I have not accessed Bebo from my mobile I do access Facebook on my iPhone. Their newest app is a vast improvement but I notice that there is no advertising! So I fail to see what it means to businesses that 55 million users are accessing Facebook via mobile when they’re not getting any of those eyeballs!

Then I wonder if Facebook is training me to get used to their app while they perfect it (because let’s be honest the previous incarnation of the app was as good as useless). While I’m getting used to and, I admit it, mildly addicted to this app, are they, in a similar way to how they rolled out and improved the functionality of their advertising online, working out the best, most social and engaging way to display advertising to their mobile users? No doubt those of us in Apps Anonymous will be the first to know!

Whatever their plans for our eyeballs there is no doubt that there is a place for business on Facebook now and I think that Facebook’s recent changes and developments in the way organisations can get involved in Facebook has had some hand in their recent growth. I’ve certainly been using Facebook more, including advertising and promoting upcoming IIA events from the IIA’s Facebook page. I’ll keep you posted on how that works for us but I know Puddleducks, an IIA Member, have been posting their progress with Facebook ads on their blog. Let me know if you have any further information about your organisation’s experience with Facebook ads. We’d love to roll it out as a Social Media Case Study.