Event Date : 20 Oct 2011
Dún Laoghaire-Rathdown County Enterprise Board (www.dlrceb.ie), together with the Irish Internet Association is hosting an afternoon seminar on how to make the internet work for your business.
Who should attend?
If you are a small business owner/manager with plans to build a business-winning digital marketing strategy on a limited budget, this seminar can help you. Featuring experienced internet strategy professionals, this afternoon session will provide you with tips on how to exploit emerging online tools.
Come along and find our award-winning speakers on where you need to take your online activities to achieve results!
eBUSINESS SEMINAR : SPEAKER LINE-UP
| 1.45pm | Registration
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| 2.00pm | 'Search Engine Optimisation for your Business' Richard Dales, Head of Search & Analytics, ICAN |
| 2.45pm | 'Creating Effective eMail Marketing Campaigns' Liam O'Callaghan, Key Account Manager,Newsweaver.
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| 3.30pm | Break: Tea/Coffee
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| 3.50pm | 'Digital Marketing Strategy - Getting the most from Online' Gareth Dunlop, Founder & Owner, Fathom |
| 4.30pm | Questions & Answers - Panel Session Chaired by Keith Bohanna, Internet & Project Consultant |
| 5.00pm | Seminar Close |
About the Speakers
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Mr Richard Dales (Head of Search & Analytics)
ICAN Advertising
Richard Dales is the Head of Search & Analytics with ICAN.
Richard has been involved with eCommerce activities for over 12 years across various industries, including banking & financial services, retail, FMCG, hospitality, legal and travel & tourism. His previous roles include Business & Web Analysis, Project Management, Business Development and all aspects of eMarketing.
Richard strives to deliver digital presence through the constant optimisation of a client and their offer, and firmly believes that adopting this wide scale consistent approach is the next generation of online visibility.
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Liam O'Callaghan (Key Account Manager)
Newsweaver
Liam manages global key accounts for leading email service provider Newsweaver.
Developing high level relationships and identifying business opportunities with blue chips clients such as Shell, Nextira One, Taxback.com and Fexco . Liam joined Newsweaver in 2005 when Newsweaver had 12 employees and now has in excess of 50 in Cork and London and has customers, large and small, in more than 25 countries.
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Mr Gareth Dunlop (Founder & Owner)
Fathom
Gareth Dunlop, CEO & Founder, Fathom
Following 15 years of direct commercial experience helping businesses use the internet more effectively, Gareth established Fathom in September 2011 to advise companies on how to get the most from the internet by seeing the world from the perspective of their customers.
Previously Gareth was the MD of iON, a leading digital strategy and marketing company, headquartered in Belfast and with major clients in 15 countries. Prior to that he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland, from 2002 to 2009 when it was sold to UTV Media. Since 1996, he has gained massive commercial experience advising blue chip clients in Ireland, UK and Europe (SPAR, DHL, Post Office UK, BBC) on internet strategy and best practice.
A former Board Member of the Irish Internet Association, and Chairman of WeddingsOnline.ie, Gareth writes & lectures extensively on internet related matters. He occupies regular columns in SiliconRepublic.com and the Irish Independent in the Republic of Ireland, and Business Eye magazine in Northern Ireland.