Event Date : 12 Apr 2011
Learn how to build the visibility, reputation and profits of your business onlineusing Facebook and Twitter.
This seminar takes an in-depth look at case studies of Irish and global businesses using Facebook and Twitter effectively to enhance customer service, attract more business and boost bottom line profits.
Course Benefits
This workshop is relevant to entrepreneurs, marketing, customer service, sales or PR professionals who want to discover how to integrate Facebook and Twitter into their marketing and communications plan.
Discover how to build a community of followers and fans online including:
- How to integrate your social networking programme within your marketing plan to deliver your business strategy
- Resources to get you started and guidance on how to improve the effectiveness of your business through Facebook and Twitter.
Course Programme
In this seminar you’ll discover
- The different ways that you can use Facebook to market your business, from creating your Facebook Page for your business, developing your own Facebook Group, hosting and promoting events to advertising your products and services
- What types of businesses are using Facebook and Twitter and what kinds of potential customers and consumers you will find there
- How to avoid some of the costly mistakes that many companies make when using Facebook and Twitter that could impact your reputation and results
- How to manage your presence on Facebook and Twitter with limited time yet still effectively nurture and engage with your network.
Who should attend?
The workshop is for business leaders who are interested in learning about Facebook and Twitter and how to include it in their marketing and communications programme. It is designed for attendees who are getting started on Facebook and Twitter – who may just have set up their accounts on these platforms and want to fast track their progress. The course will give specific guidance on how to make it engaging and more impactful for their businesses. The workshop is more appropriate to those starting out rather than the advanced user.
This workshop is relevant for entrepreneurs, marketing, customer service, sales or PR professionals and for businesses marketing to customers and consumers in Ireland and across the globe.
About the Speakers
-
Ms Krishna De (Brand Engagement Strategist)
Biz Growth News
Krishna De is an award winning digital marketing, brand engagement and social media speaker, commentator and mentor.
Krishna consults and guides business leaders of FTSE 100 companies, professional services firms and the media on how to integrate and leverage social media marketing into their marketing, communications and PR plans building their visibility, reputation and profits.
Her expertise in leveraging digital marketing and social media is featured in several marketing and social media books, and her online education programmes covering personal branding and online networking for professional success, digital marketing and social media marketing are widely acclaimed.
Ask Krishna your social media marketing questions at www.Facebook.com/KrishnaDe, learn how to use Facebook as part of your marketing plan at www.www.Facebook.com/BizGrowthMedia, connect with her on www.Twitter.com/KrishnaDe and watch her helpful video tutorials www.YouTube.com/BizGrowthTV