Diploma in Digital Marketing (beginning March 24th 2011)

Ms Krishna De (Brand Engagement Strategist)

Biz Growth News

Krishna De is an award winning digital marketing, brand engagement and social media speaker, commentator and mentor.

Krishna consults and guides business leaders of FTSE 100 companies, professional services firms and the media on how to integrate and leverage social media marketing into their marketing, communications and PR plans building their visibility, reputation and profits.

Her expertise in leveraging digital marketing and social media is featured in several marketing and social media books, and her online education programmes covering personal branding and online networking for professional success, digital marketing and social media marketing are widely acclaimed.

Ask Krishna your social media marketing questions at www.Facebook.com/KrishnaDe, learn how to use Facebook as part of your marketing plan at www.www.Facebook.com/BizGrowthMedia, connect with her on www.Twitter.com/KrishnaDe and watch her helpful video tutorials www.YouTube.com/BizGrowthTV

Mr Gareth Dunlop (Founder & Owner)

Fathom

Gareth Dunlop, CEO & Founder, Fathom

Following 15 years of direct commercial experience helping businesses use the internet more effectively, Gareth established Fathom in September 2011 to advise companies on how to get the most from the internet by seeing the world from the perspective of their customers.

Previously Gareth was the MD of iON, a leading digital strategy and marketing company, headquartered in Belfast and with major clients in 15 countries.  Prior to that he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland, from 2002 to 2009 when it was sold to UTV Media.  Since 1996, he has gained massive commercial experience advising blue chip clients in Ireland, UK and Europe (SPAR, DHL, Post Office UK, BBC) on internet strategy and best practice.

A former Board Member of the Irish Internet Association, and Chairman of WeddingsOnline.ie, Gareth writes & lectures extensively on internet related matters. He occupies regular columns in SiliconRepublic.com and the Irish Independent in the Republic of Ireland, and Business Eye magazine in Northern Ireland.

Mr Don Farrell (Managing Director)

Circulator

Don is Managing Director of Circulator – an international email marketing company. Circulator provide revenue focused email marketing technology and associated services to some of the UK and Ireland’s largest companies. Before setting up Circulator, Don worked as an independent consultant and has helped a wide range of corporate bodies and government agencies communicate more effectively. In 2008, Don won the New Market Entry Award at the Irish Marketing Institute’s All Ireland Marketing Awards.

Mr Colm Grealy (CEO)

Digital Reach Group

Colm Grealy has 16 years’ experience at the forefront of the Internet and digital media industry. Colm joined Ireland On-Line (IOL) in 1994 and was managing director until it was acquired by An Post three years later. He remained at the helm until its acquisition by ESAT Telecom.

He went on to co-found DigiServe (a new media group that included Online.ie, IrishAbroad.com and EDO Software Services) and the Dublin Daily newspaper.

In recent years, among other projects, Colm has advised O2 Telefonica on mobile Internet, advertising and new business models for the mobile sector. Visit DRG.ie

Ms Sandra Hennessy (Director)

Dynamic Web Marketing

Sandra Hennessy has over 8 years experience in Internet marketing and in developing user-friendly, accessible websites for a range of SME’s throughout Ireland. Earlier this year Sandra has taken the plunge and set up her own business, Dynamic Web Marketing. Sandra's primary area of expertise is in Search Engine Optimisation having successfully optimised websites for a large portfolio of clients from small enterprises to large corporate websites.

Sandra is listed as an e-business mentor with several Enterprise Boards and provides e-business supports and training through Enterprise Boards and Fáilte Ireland clients under the Web Check initiatives in Dublin and the South East.

Dynamic Web Marketing provides a range of internet marketing services including search engine optimisation, email marketing, pay per click advertising, social media and e-business training.

Mr Andrew Jenkinson (Technical Director & Co-Founder)

vStream Digital Media

Andrew Jenkinson is Technical Director and co-founder of vStream, the online video and digital marketing experts. Andrew holds a BSc in computer application from Dublin City University and a Masters in Innovation and Technology Management from the Smurfit School of Business.

With over 12 years experience in the software industry, during which he was co-founder and VP of Engineering of Irish technology start-up SteelTrace (acquired by US Multinational Compuware in 2006 for USD €20M), Andrew founded vStream with Niall O’Driscoll in 2007. Andrew and Niall have known each other for 24 years.

Since co-founding vStream, Andrew has developed digital strategies and managed online marketing projects for Kopparberg, Irish Life, Coors Light and Aer Lingus.

In 2008, Andrew was nominated as ‘Internet Marketer of the year’ in the IIA Net Visionary Awards. Andrew has been published in a number of journals including the Irish Marketing Journal, UCD business connections and Marketing Age.

Andrew has also enjoyed as successful second career as a musician, founding and managing Irish independent band New Colour Soul, who achieved top 20 chart success and a Meteor music award nomination among their many accolades.

Mr Eoin Kennedy (Director, Engage Online)

Slattery Communications

Eoin Kennedy joined Slattery Communications in 2000 and has over 10 years experience working in the technology Public Relations arena. He is Director of Engage Online, Slattery Communications online PR offering - recognising that the communications environment has changed for good, the company offers the consultancy know how and technology to maximise these new oportunities for clients.

Some of the companies Eoin has represented include Compaq, Hush, eircom net, Apple, and Sun Microsystems.

Eoin is currently the chair of the IIA Social Media Working Group and of the communications committee of the Dublin Chamber of Commerce.

Mr Niall O'Driscoll (Director & Co-Founder)

vStream Digital Media

As Director of Hyperfcto Digital Media, Niall has been developing online video for nearly eight years. Hyperfecto was involved in building the backend of one of the first online broadcast sites in Ireland in 2001, Hotpress.com as well as publishing content featuring legends such as George Clinton, Tricky and Beyoncé. Niall produced the landmark Interactive Joycean academic platform Bloomsday 100, with writers from around the world, including Irish contributors Eavan Boland and Nobel Laureate Seamus Heaney. He has won several industry awards including the Irish Times Most Promising Newcomer Bursary.

Niall brings both the practical and academic expertise of image creation and aesthetics to the company, and holds a first class honours Masters in Film Theory and Production from DIT, where he graduated top of his class. Niall spent several successful years as a theatre director and was the founding manager and Director of The O’Reilly Theatre. He directed Equus, Under Milk Wood and The Trial for stage, designed the sound, light and staging for the award-winning productions of Anna Karenina for Theatreworks and Talking to the Wall for Farcry Productions. He has worked with international writers and actors of acclaim, such as Tony Award-nominated writer Connor McPherson, Emmy-winning actor Brian Cox and multi-award winning actor Stellan Skarsgård.

Niall is also a long-standing active Director of www.azkids.ie which he has grown with its two co-directors Colin Sheeran and founder Brian Iredale.

Since co-founding vStream, Niall has developed digital strategies and managed online marketing projects for clients including Jameson International, KPMG, Sunway Travel and The Referendum Commission.

Niamh Phelan (Senior SMB Web Analyst)

Niamh Phelan started her career in business intelligence ten years ago while working for Aviva Insurance.

In 2007, Niamh achieved First Class Honours in a Masters in Management Science (Business Analytics) in the Michael Smurfit Business School (UCD). Her dissertation, entitled "The application of Decision Science techniques to E-commerce Optimisation", was awarded the Perry Prize for most innovative dissertation proposal in 2007 and the completed research was also awarded the Perry Prize for best dissertation in Management Science in 2008. Niamh also holds a BSc. (Hons.) in Computer Science from UCD.

With that research she found her specialism in the field of Web Analytics and spent two years working as Web Analytics Practice Lead for IQ Content, a leading user-centred design consultancy.

As a Web Analyst she focuses primarily on providing actionable commercial insights that ensure that the changes made to a Website are profitable, data driven and will result in an optimal online experience for the user. Niamh is active in the Web Analytics industry supervising research, and speaking at industry events, most recently taking the Google Analytics Masterclass at the Future of Web Design 2010. Niamh is currently employed as Senior Web Analyst for Dell(EMEA) and maintains a Web Analytics blog Holistic Analytics.