Event Date : 7 Oct 2010
8 Ways to Sell More Stuff
The IIA Conference for Online Traders on October 7th 2010. Download the brochure here!
Online trading has grown exponentially in Ireland in recent years. Not only reflected in the high number of start-ups that are pure-play propositions but traditional bricks and mortar businesses are increasingly upskilling and upteching too.
As the Irish Internet Association, it is our role to share industry best practice thinking and experience to facilitate this growth.
Together with An Post, we have chosen Conversion and Loyalty as the topics for this important conference specifically designed for online traders. We wish to provide delegates with the knowledge, skills and insight to ensure that they are converting customers on-site and building loyalty. While SEO may take the visitor to your doorstep, it will take excellence of execution to convert that visitor into a customer and convert that customer into a valued, loyal, recurring shopper.
Delegates - Who should come along…
The conference delegates will include a mix of pure-play online as well as multi-channel traders (as well as a number of high potential start-ups and traditional retailers who have yet to develop an their online proposition). Also, specialist e-commerce web developers and service providers in the retail sector.
We are soliciting speakers from all formats (pure play, multi-channel, technology, marketing) as they each face their own challenges and provide unique experiences and perspectives, who will across the day give you tips and guidance on building and increasing online sales for your business.
Value for Money
The minds of the IIA office are focussed on retail, retail, retail these days, so we have set the conference price at the value pricepoint of €99.99.
If you come along to the Irish Internet Association's first Online Retail Conference this Thursday, not only will you hear fascinating case studies from successful online retailers and expert tips from experienced consultants, you'll also be in with a chance to win some prizes.
All attendees to the event will be entered into a draw to win €500 One4All gift vouchers with thanks to An Post. For all those looking for extra advice and guidance after the event, we are also offering everyone the chance to win €2,000 worth of consultancy and design service from Bang Ecommerce.
And that's not all - all those attending '8 Ways to Sell More Stuff' this Thursday in the Davenport Hotel, will have the opportunity to win a brand new, shiny iPad courtesy of e-commerce specialists, Tower Interactive.
If you attend the Conference, we invite you to leave your business card or details at the Tower stand in the exhibitors space to be in with a chance of winning.
On top of that, if you have a chat with Tower Interactive on the day, they will offer you a complimentary webshop optimisation report specific to your business and the products you are selling online.
Competitions are open to all Conference Attendees. Click here to book now.
The winners of all the competitions will be announced by Conor Pope on Thursday evening at the end of the Conference.
Conference Content – Speakers Schedule
2pm Introduction and welcoming address from our Headline Sponsor An Post
2.15pm Case Study A. Michael Kane - Curious Wines
2.45pm Consultant Perspective 1. - Rick Harris - Customer Faithful
3.15pm Q&A with Rick Harris and Michael Kane
3.40pm Keynote: Case Study B. Andrew Draper – Manpacks.com
4.20pm Consultant Perspective 2. Eddie Langley - Spindrift
4.50pm Q&A with Eddie Langley and Andrew Draper
5.00pm Enabling Technologies for Loyalty - 4 speakers, 15 minutes each
- 5.00pm SagePay – Charlotte Speller
- 5.15pm Equinox – Gerry Kilby
- 5.30pm Zapa Technology – Donal McGuinness
- 5.45pm Senior SMB Web Analyst - Niamh Phelan
Examining emerging technologies that can be used drive to customer conversion and loyalty.
6.00pm – Wrap-Up and Competition Prizes - Conor Pope
6.15pm CLOSE and onwards to THE BAR!!!
Click here to book now. Any queries, please contact Darren - Ring 0877900907 or email firstname.lastname@example.org.
About the Speakers
Mr Andrew Draper (Co-founder)
Andrew Draper is co-founder of Manpacks, a start-it, stop-it, change-it-anytime subscription for underwear, shirts, and socks. His main responsibilities include the design and development of the main website and customer dashboard. With 9 years of self-employment and 5 years of web design/development at various design and marketing agencies he's been creating web-based experiences for over 14 years. Throughout his career he's kept an eye on simple, intuitive solutions that engage people in interesting and innovative ways.
Mr Rick Harris (Managing Director)
Rick Harris spends his life studying customers what motivates them, what
frustrates them, what makes them behave they way they do both as
individuals and in crowds.
For over 20 years, Rick has helped businesses to understand their customers,
enabling them to plan and improve their customer offer across
His experience spans a wide range of industry sectors and international
markets, with a particular focus on retail.
Rick is an alumnus of Durham University (1988) and a graduate of the
Strategic Leadership Programme at Green College, Oxford University (2000). He is Owner and Managing Director of Customer Faithful - its work focuses on exploring customer and market trends, and supports its clients through customer experience design and customer loyalty techniques. He also has a specialist interest in mobile telecoms, and has advised Deutsche Telekom (T-Mobile) and France Telecom (Orange) in the development of European customer experience programmes.
Ed has 20 years' experience in Retail Store Management, Regional Management and Head Office Operations, including in Store Management and Area Management for Majestic Wine, Store Management for a 50,000 Sq ft Business Superstore and as Store Manager for 3 Woolworths stores in London.
Ed has also worked in Supply Chain and Commercial for Woolworths, before
then moving into retail systems.
More recently, he was responsible for developing and managing www.diy.com, the UK's largest Home Improvement website, and is now delivering ecommerce into major retailers and etailers in the UK and Western Europe.
PJ Brigdale (Head of Marketing)
P.J. Brigdale has nearly two decades of marketing experience, working inIreland and the UK. In that time P.J. has worked for both major multinationals (Nestle, Warner-Lambert, GSK) and indigenous Irish companies (C&C Group plc, Glanbia).
Currently, P.J. is Head of Marketing in An Post and his presentation will look at how An Post can not only meet customers fulfilment needs but also help Irish online retailers make the sale in the first instance.
Charlotte Speller (European Head of PR & Marketing)
Charlotte Speller is the publisher of e-commerce and payments magazine moving money and has spent the last two years working in the e-payments
industry. She recently produced Sage Payıs e-business benchmark report and
currently heads up marketing and PR for Sage Pay, the leading independent
payment service provider. Before Sage Pay, Charlotte was the Editor of the
worldıs most widely read Intellectual Property magazine, IP Review and
worked closely with entrepreneurs and businesses or all sizes to help them
protect their ideas. When sheıs not at work, Charlotte is an adrenalin
junkie and loves surfing, skiing, boxing and running.
Gerry Kilby is Managing Director of Equinox eBusiness Solutions, one of the longest established web development agencies in Ireland. He has over 12 years experience in developing successful ecommerce website strategies and solutions for small to medium sized enterprises, both here in Ireland and the UK.
Niamh Phelan (Senior SMB Web Analyst)
Niamh Phelan started her career in business intelligence ten years ago while working for Aviva Insurance.
In 2007, Niamh achieved First Class Honours in a Masters in Management Science (Business Analytics) in the Michael Smurfit Business School (UCD). Her dissertation, entitled "The application of Decision Science techniques to E-commerce Optimisation", was awarded the Perry Prize for most innovative dissertation proposal in 2007 and the completed research was also awarded the Perry Prize for best dissertation in Management Science in 2008. Niamh also holds a BSc. (Hons.) in Computer Science from UCD.
With that research she found her specialism in the field of Web Analytics and spent two years working as Web Analytics Practice Lead for IQ Content, a leading user-centred design consultancy.
As a Web Analyst she focuses primarily on providing actionable commercial insights that ensure that the changes made to a Website are profitable, data driven and will result in an optimal online experience for the user. Niamh is active in the Web Analytics industry supervising research, and speaking at industry events, most recently taking the Google Analytics Masterclass at the Future of Web Design 2010. Niamh is currently employed as Senior Web Analyst for Dell(EMEA) and maintains a Web Analytics blog Holistic Analytics.
Michael Kane is owner, founder and chief taster at Curious Wines. Established in 2008 at the start of the recession, Curious Wines recently opened Cork's largest wine store with the pioneering wine warehouse concept, and is one of Ireland's leading online retailers with the multi-award winning curiouswines.ie.
A graduate of Queen's University Belfast, the Chartered Institute of Marketing, and holder of an MBA through the Open University, Michael spent 11 years of his career in blue-chip multi-nationals such as Texaco and GE, before fulfilling the dream of starting his own business.