Digital Marketing Strategy and Planning Workshop - Cork

This intensive workshop is designed to help senior management get their digital sales and marketing strategy on track. These workshops will be held in Limerick, Cork and Galway and are delivered by Digino Marketing and run in conjunction with the Marketing Institute of Ireland.

Overview

This intensive workshop is design to help senior management get their digital sales and marketing strategy on track. You’ll learn about a digital planning framework that you can apply in your company. We’ll explore a variety of strategies. You will have the chance to explore how your company can win online. Practical, fast paced, commercial and results orientated. We cut through the noise of online to get to what will drive sales for your company.  

During the workshop we’ll cover:

1. Digital Marketing Management – A simple planning framework

The marketing management process model applied to digital marketing.

2. Situation Analysis – Discover you online opportunity

Develop insights and discover opportunities by research and analysing where you are now. We show you the steps to go through in order to gain the insight that will enable you to accurately assess the extent of your online marketing opportunity.

3. Setting SMART Objectives

Once you clearly understand your current position, you have a better understanding of the challenges and opportunities. We work with you to nail down specific objectives for your digital marketing activities.

4. Strategy – In a nutshell how are you going to deliver on these objectives

With the objectives set, we look at how you are going to deliver on the objectives you have set. How to set your overall digital marketing course. Ensure you are on the right track.

5. Action Plan

Now it’s time to look at the detailed, tactical plan of how you will implement strategy. We will review all the marketing tools you can use, the messages and communications needed to position your brand correctly, who is going to execute these tactics, with what resources and budget. We also identify the key performance measurements.

6. Control – Track, Analyse & Optimise

With digital marketing, you can track almost everything. Extensive, accurate tracking matched with expert analysis separates pretenders from the real players. We’ll set out what you should measure, how it can be measured, what you need to do to continuously optimise your campaigns to ensure that the results set out in your objectives are delivered.

Who Should Attend?

This course is relevant to all business sizes and markets and it will appeal particularly to those with marketing and communications responsibility within their organisations – including Directors, Managing Directors, Marketing Managers, Communications Managers, Directors and Managing Directors.

Questions?

Contact us with all queries and questions.