Event Date : 23 Sep 2010
This workshop is focused on Online Public Relations and how you can use it to maximise your organisation's communications, promotion, community engagement and lead generation. A joint workshop with Irish Times Training delivered by Slattery Communications.
10% Group Discount
Groups of 3 or more receive an automatic 10% Discount when booking online, members and non-members alike.
Overview
Social media and digital marketing have changed the nature of public relations. Online PR and social media are now essentials in a communications programme but need to actioned in planned and structured programmes. Communications professionals need to be up to speed with these rapidly changing platforms and able to integrate into their programmes.
This course will cover:
- Changes in the Irish media environment.
- Evolution of the press release.
- Landscape Mapping and research.
- Building a social media strategy
- Social media guidelines
- New PR tool kit
- Blogger outreach and online relations.
- Online Crisis Management
- Irish case studies
What will you learn?
The attendees will leave the course with an understanding of the changed communications landscape and be equipped with the tools and structures to establish and implement a social media strategy.
Who should attend
The course is targeted to those with responsibility for developing or implementing an organisation's online PR strategy, including senior management, marketing managers and communication specialists. It is ideal for those who manage PR as part of the marketing mix and for those who are working full time in public relations.
At the end of the course, attendees will:
- Understand the scope and tools of online PR and where it integrates into the marketing mix
- Learn how to develop an online PR strategy
- Integrate offline and online PR
- Understand how to monitor and manage your brand reputation online
- Get a better understanding of how to interact and communicate with your target audience
- Reputation management (internal and external)
Venue
The course is being held in the Irish Times Building, 24-28 Tara Street, Dublin 2.
Questions?
Contact us with any queries or questions.
About the Speakers
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Mr Eoin Kennedy (Director, Engage Online)
Slattery Communications
Eoin Kennedy joined Slattery Communications in 2000 and has over 10 years experience working in the technology Public Relations arena. He is Director of Engage Online, Slattery Communications online PR offering - recognising that the communications environment has changed for good, the company offers the consultancy know how and technology to maximise these new oportunities for clients.
Some of the companies Eoin has represented include Compaq, Hush, eircom net, Apple, and Sun Microsystems.
Eoin is currently the chair of the IIA Social Media Working Group and of the communications committee of the Dublin Chamber of Commerce.