Facebook & Twitter for Business - June

Another chance to attend this popular course which has sold out on all previous occasions!

How to create a vibrant community of followers and fans to help boost your business. A full day workshop.

RUN IN CONJUNCTION WITH ENGINEERS IRELAND AND IRISH TIMES TRAINING

Overview

Are you wondering how leverage your company’s presence on Facebook and Twitter to generate more connections, build relationships with customers and boost your bottom line profits?

This workshop covers an in-depth look at Facebook and Twitter, two popular social networks, and includes case studies of Irish and global businesses using Facebook and Twitter effectively to enhance customer service and retention, attract more business and boost bottom line profits.

You will discover how to build a community of followers and fans online including:

• Best practice business case studies of Facebook and Twitter from Ireland and across the globe
• How to integrate your social networking programme within your marketing plan to deliver your business strategy
• Resources and guidance to get you started and then build your effectiveness of using Facebook and Twitter for your business.

Facebook will present directly at this course on how to maximise your business use of Facebook. Mr John Lampiere will present.

10% Group Discount

Groups of 3 or more receive a 10% discount automatically when booking online.

Who Should Attend

The workshop is for business leaders who are interested in learning about Facebook and Twitter and how to include it in their marketing and communications programme. It is designed for attendees who are getting started on Facebook and Twitter – who may just have set up their accounts on these platforms and want to fast track their progress. The course will give specific guidance on how to make it engaging and more impactful for their businesses. The workshop is more appropriate to those starting out rather than the advanced user.

This workshop is relevant for entrepreneurs, marketing, customer service, sales or PR professionals and for businesses marketing to customers and consumers in Ireland and across the globe.

Programme Outline

Many businesses have heard about Facebook and Twitter and have started to explore how to use these social networks in their business with the goal of increasing their visibility online and to build relationships with new and existing customers, and ultimately boosting sales.

However many businesses don’t achieve the results they were hoping for.

Perhaps you have been thinking ‘I’m on Twitter but I don’t get it’ or ‘Just how can I increase the number of fans on my Facebook page and when they become a fan, then what?’.

Facebook and Twitter can result in an increase in market share, brand recall, provide a forum for market research, enhance customer service and help you increase sales.

During this workshop you will learn how to determine whether Facebook and Twitter are relevant for your business and your target market and how to use these social networks more effectively for your business.

In this workshop you’ll discover:

• What types of businesses are using Facebook and Twitter and what kinds of potential customers and consumers you will find there
• How to ensure that your presence on Facebook and Twitter supports your online brand and visual identity
• The different ways that you can use Facebook to market your business from creating your Facebook Page for your business, developing your own Facebook Group, hosting and promoting events to advertising your products and services
• Actions you can take to nurture your network on Facebook and Twitter and how to decide who to connect to and who not to connect to
• How to avoid some of the costly mistakes that many companies make when using Facebook and Twitter that could impact your reputation and results
• The limitations of Facebook and Twitter when using these platforms as part of your marketing and communications plan and how to overcome them
• Tips to ensure that your Facebook and Twitter networking strategy supports your business development plan
• How to manage your presence on Facebook and Twitter with limited time yet still effectively nurture and engage with your network
• Key Facebook and Twitter applications that will enhance your profile online and your effectiveness in using these social networks in your business
• Best practice examples of other businesses using Facebook and Twitter in their marketing and communications programmes.

PRIOR TO THE PROGRAMME YOU WILL BE REQUIRED TO COMPLETE A SHORT ONLINE SURVEY ABOUT YOUR USE OF FACEBOOK AND TWITTER, DISCLOSING THE DETAILS OF YOUR COMPANY PROFILE ON FACEBOOK AND TWITTER, THE RESULTS OF WHICH WILL BE CONFIDENTIAL BUT USED IN THE WORKSHOP TO ENHANCE AND CUSTOMISE THE CONTENT FOR YOU AS AN ATTENDEE.

Outcomes

At the end of the workshop, attendees will have developed an in-depth understanding about how they can use Facebook and Twitter in their business as part of their marketing and communications plan.

What past attendees have said about the course trainer, Krishna De

This course is delivered by Krishna De, BizGrowthNews - you can view her profile below. Read what past attendees have said about Krishna's courses:

- "Found the case studies very helpful, especially the increased use of Twitter and how it is being utilised" - Ciaran Regan, Direct Brand

- "Very engaging, well developed from setting the scene through to relevance and implementation" - Geoff O'Donoghue, WSI NetSolve

- "Krishna De's personality, knowledge and awareness were the workshop's strengths"

- "Krishna De was extremely knowledgeable" - Elizabeth Greehy, StyleBible.ie

- "Krishna was great, her delivery was excellent and brought the material to life" - Eimear Quin, Horwath Bastow Charleton

- "Very well presented and very up to date" - Des McNamara, Information Manager, Clare Focus

- "Inspiring and practical" - Lorna Hyde, Lorna Hyde Marketing

- "I came looking for how I could use this topic: I can't wait to go home and get started!"

- "The passion and in-depth knowledge of Krishna is infectious and will lead to actions on my part" - Patrick Mercie, 4ward2Success Business Coaching

- "Very informative" - Eric Green, Director, The Gas Company.ie

- "Excellent presentation and very informative" - Niall McHenry

- "The Twitter usage segment was excellent" - Drew Shiel, Online Marketing Executive, Elucidate

- "Krishna's experience and case studies were very helpful"

- "Very credible speaker - good experience and example sharing which illustrates the theory very well" - Suzanne Shaw, Business Development Director, CPA Ireland

- "Krishna was very inspiring" - Jenny Thornton, Buy and Sell

- "Krishna was excellent, very beneficial to my business."

- "Very practical and informative, good real life examples"

- "I found the course very beneficial"

Venue

The course is being held in Engineers Ireland, 22 Clyde Road, Ballsbridge, Dublin 4. Click here for a map and directions.

On-street, metered parking is available on Clyde Road - payable from 10am to 6pm. Alternatively, all day parking is available at the nearby RDS exhibition grounds for a flat fee of approximately €6.