Facebook & Twitter for Business - Dublin

SOLD OUT! How to create a vibrant community of followers and fans to help boost your business. A full day workshop.

Book our 1 March course.

RUN IN CONJUNCTION WITH THE IRISH TIMES TRAINING

Registrations Closed

This course is now fully booked and registrations are closed. However the course is being re-run on 1 March - click here to find out more and book. The course fees are €245 for Members and €345 for Non-Members. Please contact Irene with any questions.

Overview

Are you wondering how leverage your company’s presence on Facebook and Twitter to generate more connections, build relationships with customers and boost your bottom line profits?

This workshop covers an in-depth look at Facebook and Twitter, two popular social networks, and includes case studies of Irish and global businesses using Facebook and Twitter effectively to enhance customer service and retention, attract more business and boost bottom line profits.

You will discover how to build a community of followers and fans online including:

• Best practice business case studies of Facebook and Twitter from Ireland and across the globe
• How to integrate your social networking programme within your marketing plan to deliver your business strategy
• Resources and guidance to get you started and then build your effectiveness of using Facebook and Twitter for your business.

Who Should Attend

The workshop is for business leaders who are interested in learning about Facebook and Twitter to include in their marketing and communications programme. Attendees may just have set up their accounts on these platforms or perhaps have been using them for a little while but are not realising the results they are looking for.

This workshop is relevant for entrepreneurs, marketing, customer service, sales or PR professionals and for businesses marketing to customers and consumers in Ireland and across the globe.

Programme Outline

Many businesses have heard about Facebook and Twitter and have started to explore how to use these social networks in their business with the goal of increasing their visibility online and to build relationships with new and existing customers, and ultimately boosting sales.

However many businesses don’t achieve the results they were hoping for.

Perhaps you have been thinking ‘I’m on Twitter but I don’t get it’ or ‘Just how can I increase the number of fans on my Facebook page and when they become a fan, then what?’.

Facebook and Twitter can result in an increase in market share, brand recall, provide a forum for market research, enhance customer service and help you increase sales.

During this workshop you will learn how to determine whether Facebook and Twitter are relevant for your business and your target market and how to use these social networks more effectively for your business.

In this workshop you’ll discover:

• What types of businesses are using Facebook and Twitter and what kinds of potential customers and consumers you will find there
• How to ensure that your presence on Facebook and Twitter supports your online brand and visual identity
• The different ways that you can use Facebook to market your business from creating your Facebook Page for your business, developing your own Facebook Group, hosting and promoting events to advertising your products and services
• Actions you can take to nurture your network on Facebook and Twitter and how to decide who to connect to and who not to connect to
• How to avoid some of the costly mistakes that many companies make when using Facebook and Twitter that could impact your reputation and results
• The limitations of Facebook and Twitter when using these platforms as part of your marketing and communications plan and how to overcome them
• Tips to ensure that your Facebook and Twitter networking strategy supports your business development plan
• How to manage your presence on Facebook and Twitter with limited time yet still effectively nurture and engage with your network
• Key Facebook and Twitter applications that will enhance your profile online and your effectiveness in using these social networks in your business
• Best practice examples of other businesses using Facebook and Twitter in their marketing and communications programmes.

PRIOR TO THE PROGRAMME YOU WILL BE REQUIRED TO COMPLETE A SHORT ONLINE SURVEY ABOUT YOUR USE OF FACEBOOK AND TWITTER, DISCLOSING THE DETAILS OF YOUR COMPANY PROFILE ON FACEBOOK AND TWITTER, THE RESULTS OF WHICH WILL BE CONFIDENTIAL BUT USED IN THE WORKSHOP TO ENHANCE AND CUSTOMISE THE CONTENT FOR YOU AS AN ATTENDEE.

Outcomes

At the end of the workshop, attendees will have developed an in-depth understanding about how they can use Facebook and Twitter in their business as part of their marketing and communications plan.

Venue

The course is being held in the Irish Times, 24-28 Tara Street, Dublin 2. Download a map and directions here.

Contact Irene with any questions or for more information.