Event Date : 17 Jun 2009
The IIA and BizGrowthSeminars present a full day course on new social media tools and how they can be incorporated into your business to make a real impact. This course was first held on 28 April and is being re-run to facilitate demand. Course fully booked.
Bookings Closed
The course is fully booked and registrations are closed. If you would like to be added to a wait list, please email Irene Dehaene. The course fees are €255 for members and €365 for non-members (lunch included).
Course Overview
So you've heard about LinkedIn as THE place to be for networking online for professional success. But you are wondering what you should do next? How can you nurture your network on Linkedn to find new business opportunities?
You've heard about Facebook and that it's not just for students. Did you realize that real business is being done on Facebook? Perhaps you have already created your own profile on Facebook but you are now wondering how to leverage it for your business? How to generate more connections, build relationships with customers and even boost your profits.
Have you heard about the micro-engagement revolution that for example Twitter has generated? Where all it takes is 140 characters to build a community of brand ambassadors who become raving fans and who will help you attract great business opportunities - from new clients, referrals, strategic alliances and even media opportunities.
Twitter is a free platform which now has hundreds of additional free applications to help you be effective and efficient in your micro-engagement communications.
In this course you will learn:
- How LinkedIn is a key online community for business professionals and how to leverage it for professional success
- How to develop your company brand on Facebook and if you really need to engage in all the Facebook requests and invitations
- What's the difference between a Facebook profile, page, how you can develop a community of brand ambassadors and how you might use Facebook Ads
- How to get started on Twitter. How to build a community through micro-engagement and what information is relevant. How to manage and enhance your business through 140 characters.
Who Should Attend?
This course is relevant to all those who have responsibility for their business's content, communications and marketing and are looking for innovative and effective ways to engage directly with their customers. The course is aimed at those who are at the early stages of getting started on these 3 platforms.
Group Discount
Groups of 3 or more people receive a 10% discount automatically when they book online, both members and non-members.
What past attendees have said about the course trainer, Krishna De
This course is delivered by Krishna De, BizGrowthNews - you can view her profile below. Read what past attendees have said about Krishna's courses:
- "Found the case studies very helpful, especially the increased use of Twitter and how it is being utilised" - Ciaran Regan, Direct Brand
- "Very engaging, well developed from setting the scene through to relevance and implementation" - Geoff O'Donoghue, WSI NetSolve
- "Krishna De's personality, knowledge and awareness were the workshop's strengths"
- "Krishna De was extremely knowledgeable" - Elizabeth Greehy, StyleBible.ie
- "Krishna was great, her delivery was excellent and brought the material to life" - Eimear Quin, Horwath Bastow Charleton
- "Very well presented and very up to date" - Des McNamara, Information Manager, Clare Focus
- "Inspiring and practical" - Lorna Hyde, Lorna Hyde Marketing
- "I came looking for how I could use this topic: I can't wait to go home and get started!"
- "The passion and in-depth knowledge of Krishna is infectious and will lead to actions on my part" - Patrick Mercie, 4ward2Success Business Coaching
- "Very informative" - Eric Green, Director, The Gas Company.ie
- "Excellent presentation and very informative" - Niall McHenry
- "The Twitter usage segment was excellent" - Drew Shiel, Online Marketing Executive, Elucidate
- "Krishna's experience and case studies were very helpful"
- "Very credible speaker - good experience and example sharing which illustrates the theory very well" - Suzanne Shaw, Business Development Director, CPA Ireland
- "Krishna was very inspiring" - Jenny Thornton, Buy and Sell
Venue
The course is being run in the Institute of Public Administration (IPA) on Lansdowne Road. Click here for a map and directions.
Free parking is available in the IPA's car park strictly on a first come, first serve basis. Alternatively the IPA is adjacent to Lansdowne Road DART station (exit the station onto Lansdowne Road, turn left and the IPA is 10m further on your left).
Email Irene with any questions.
About the Speakers
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Ms Krishna De (Brand Engagement Strategist)
Biz Growth News
Krishna De is an award winning digital marketing, brand engagement and social media speaker, commentator and mentor.
Krishna consults and guides business leaders of FTSE 100 companies, professional services firms and the media on how to integrate and leverage social media marketing into their marketing, communications and PR plans building their visibility, reputation and profits.
Her expertise in leveraging digital marketing and social media is featured in several marketing and social media books, and her online education programmes covering personal branding and online networking for professional success, digital marketing and social media marketing are widely acclaimed.
Ask Krishna your social media marketing questions at www.Facebook.com/KrishnaDe, learn how to use Facebook as part of your marketing plan at www.www.Facebook.com/BizGrowthMedia, connect with her on www.Twitter.com/KrishnaDe and watch her helpful video tutorials www.YouTube.com/BizGrowthTV