Event Date : 24 Mar 2009
Making and saving money, generating sales and getting your business noticed online
The IIA and Donegal County Enterprise Board are hosting a morning eBusiness seminar.
Are you a small business looking to generate more revenue from your eBusiness activities?
This morning seminar is designed to help you maximise your online presence by showing you how to develop an effective email marketing campaign, how to harness the power of Search Engine Optimisation and how to use social media in your business.
AGENDA
8.30am - Continental Breakfast
9.00am - Welcome & Introductions: Michael Tunney, CEO, Donegal County Enterprise Board
9.10am - Email marketing: Alan O’Rourke, Toddle.com
9.40am - Search Engine Optimisation and Marketing: Ewa Adach, Bluecube Interactive
10.10am - Social Media and your business: Campbell Scott, CEO, IGOPeople.com/ IIA Social Media Working Group
10.40am - Panel Q&A Session
11.00am - Close
VENUE
The seminar will be held in the Tuatha De Danann Suite of the An Grianán Hotel Click here for a map and directions. You can contact the hotel directly on 074 9368900.
REGISTRATIONS
This is a free event, but registration is essential. Please click on the link above to secure your place. For more details, please email us.
About the Speakers
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Mr. Alan O'Rourke (CEO)
Spoiltchild
Bafta nominated designer of almost 10 years, Alan O’Rourke founded and runs one of Irelands leading Design Agencies Spoiltchild.
Specialising in web design and email marketing Alan runs two very successful online web services www.finetuna.com and Toddle.com.
Clients include Jet Blue, Virgin America, Eircom, RTE and National Galleries of Scotland.
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Ms. Ewa Adach (Head of Search)
Bluecube Interactive
As Head of Search in Bluecube Interactive Ewa is responsible for management of the Search Marketing Team. She provides strategic direction to a range of clients in the financial, telecoms and travel verticals.She has planned, developed and optimised a number of successful Search campaigns on behalf of Bluecube's clients, which resulted in a significant improvement in their online Return on Investment.
Ewa has also coordinated many Search Optimisation projects with a goal to deliver quality traffic to her clients' websites.
Ewa's previous working experience was in Google Ireland where she worked as an Adwords Account Strategist responsible for developing successful search marketing strategies for such companies as eBay, Renault, HP and Air France.
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Mr. Campbell Scott (CEO)
IGOpeople.com
Campbell is CEO of IGOpeople, which is an online network which makes it easier for people to get in touch with organisations. IGOpeople launched in December 2008 and has over 200 businesses using the service.
Campbell's previous working experience was as a senior marketing and strategy manager with eircom and O2. He has worked in the telco sector for over 25 years, starting his career with BT in Belfast. He is a Chartered Engineer and has an MBA.