Online PR: Using New Media to Attract New Audiences

The IIA and BizGrowthSeminars present a half day course dedicated to using Online PR to boost your bottom line.

Group discount

Groups of 3 or more receive a 10% discount automatically when you book online, members and non-members.

Overview

Today we have digitally and globally connected worlds where the reputation of your brand can be established or damaged in a matter of hours. Many companies are now beginning to explore the benefits of Online PR as part of their overall PR programme.

In this workshop you will discover the tools and platforms you can use as part of your Online PR communications programme. You will also learn which platforms are relevant for your business and audience.

You will also explore case studies of other businesses and how they are integrating Online PR into their media outreach programme both to build visibility of their products and services and to manage their corporate reputation.

Who Should Attend?

This workshop is relevant for marketing and communications professionals from large companies and is equally relevant for business owners and managers of SME's who want to learn more about the benefits of Online PR as part of their corporate communications plan.

Programme Outline

In this half day workshop you will cover:

• The changing face of public relations and the change in who controls what is said about your brand and company
• The benefits of Online PR as part of your communications plan
• The platforms and channels for communication including business blogs, social networks, podcasts, photo sharing sites, online video
• Online press releases and the social media press release to help you reach buyers directly
• Media relations, new ways to reach influencers and best practice case studies of blogger outreach programmes
• How to develop your online newsroom that will provide valuable information for the traditional media channels
• Monitoring and managing your reputation online
• Being ready to respond in a crisis and your integrating Online PR into your risk management programme

Outcomes

At the end of the workshop, attendees will have developed an understanding about how Online PR can be put to best effect in their organisation and determine the resources they need to implement the strategy.

What past attendees have said about the course trainer, Krishna De

This course is delivered by Krishna De, BizGrowthNews - you can view her profile below. Read what past attendees have said about Krishna's courses:

- "Found the case studies very helpful, especially the increased use of Twitter and how it is being utilised" - Ciaran Regan, Direct Brand

- "Very engaging, well developed from setting the scene through to relevance and implementation" - Geoff O'Donoghue, WSI NetSolve

- "Krishna De's personality, knowledge and awareness were the workshop's strengths"

- "Krishna De was extremely knowledgeable" - Elizabeth Greehy, StyleBible.ie

- "Krishna was great, her delivery was excellent and brought the material to life" - Eimear Quin, Horwath Bastow Charleton

- "Very well presented and very up to date" - Des McNamara, Information Manager, Clare Focus

- "Inspiring and practical" - Lorna Hyde, Lorna Hyde Marketing

- "I came looking for how I could use this topic: I can't wait to go home and get started!"

- "The passion and in-depth knowledge of Krishna is infectious and will lead to actions on my part" - Patrick Mercie, 4ward2Success Business Coaching

- "Very informative" - Eric Green, Director, The Gas Company.ie

- "Excellent presentation and very informative" - Niall McHenry

- "The Twitter usage segment was excellent" - Drew Shiel, Online Marketing Executive, Elucidate

- "Krishna's experience and case studies were very helpful"

- "Very credible speaker - good experience and example sharing which illustrates the theory very well" - Suzanne Shaw, Business Development Director, CPA Ireland

- "Krishna was very inspiring" - Jenny Thornton, Buy and Sell

Venue

Click here for a map to the IPA. There are some spaces available in the IPA car park on a first-come first-serve basis (arrive early!). Alternatively the IPA is adjacent to the Lansdowne Road DART station - exit onto Lansdowne Road, turn left and the IPA is 10m further on your left. There is on-street, metered parking in the area also.

Contact Irene with any questions!