Social Networking for Business Success

The IIA and BizGrowthSeminars are running a half day course dedicated to Social Networking and how it is being used as a business tool.

Group Discount

Groups of 3 or more receive a 10% discount automatically when you book online, members and non-members.

Course Overview

A workshop on how to build the visibility, reputation and profits of your business online social networking.

In today’s connected world, many of us recognise the importance of networking as an important element of attracting and retaining clients and customers.

Increasingly, many professionals are now turning to online social networks and are not only networking face to face through professional associations and Chamber of Commerce events or other networking meetings. There has been a dramatic change in how many business people network and are creating new opportunities for their businesses by networking online.

Are you now wondering how you can increase your business opportunities and integrate social networking into your marketing and communications strategy or use them for customer service and winning market share?

But how do you identify the networks that will be appropriate for you or members of your team don’t spend endless and wasted hours online? And how do select the social networks that are going to give you the greatest return on investment?

This workshop covers an overview of online social networks and how to leverage them for business success in this Social Networking for Business Masterclass.

These are some of the questions we will be covering in this workshop where we will explore online social networks to build your brand and your business online. We will explore how to create brand engagement and build a community online including:

• Best practice case studies of social networks
• How to integrate your social networking programme within your marketing plan to deliver your business strategy
• Resources and guidance to get you started with your social networking strategy.

Who Should Attend?

The workshop is for businesses who are interested in getting started with social networking or those who want to take their social media networking programme to the next level.

It is relevant for marketing, customer service, sales or PR professionals who want to discover how to integrate social networking into their marketing and communications strategy.

Programme Outline

We’re no longer the people in control of our own brand. In today’s world of digital transparency it’s become easy for anyone to express their point of view online and those are the voices that are influencing opinions, attitudes and behaviours of your customers, prospects and employees.

Applied without reference to your business strategy, social networking platforms will not support your company in achieving its bottom-line goals. Integrated into your strategic communication efforts, developing and nurturing a vibrant online community can build buzz about your brand online and help you win all important market share, provide a forum for market research and new product development and help you keep connected with customers enabling you to enhance customer service.

In a digitally connected world, are you about listening, learning and then joining the conversation with your potential customers and loyal fans?

In this workshop you will discover:

• How social networking can support your business strategy
• Best practice case studies of businesses successful using social networking in their business from Ireland and across the globe and will be able to apply learnings to your own business
• How to integrate social networking into your marketing and communications programme
• The important role of an online community manager for your social network and guidance on how to nurture your community online.

Outcomes

At the end of the workshop, attendees will have developed an understanding about how social networking is being used by both micro businesses and global organisations.

They will also be able to determine if social networking will be relevant in supporting the delivery of their business strategy and determine the resources they need to implement the strategy.