Event Date : 7 Oct 2008
The IIA in partnership with the Marketing Institute of Ireland and County Limerick Enterprise Board are holding an Online Marketing and New Media event. The day is free of charge and all are welcome.
Word of Mouse Marketing: Building Brand and Attracting More Profits To Your Business
This timely and dynamic seminar is being run as part of Limerick Business Week.
Agenda
9.30am: Registrations for Morning Session
10.00am: Social Media Masterclass - Krishna De, One Ocean Group
- Discover what social media marketing is and why it’s a critical element to your marketing plan
- Learn about the different social media platforms from blogging to podcasting, viral videos and social networks so that you can choose the right strategy for your business
- Find out how to monitor and manage the reputation of your business online
- Create your personal social media marketing plan including the 5 actions all businesses must take in today’s digitally connected world
1.00pm: LUNCH
1.30pm: Registrations for Afternoon Session
1.45pm: Drive Customers To Your Site Using Search Engine Marketing - Ed Field, Digino Marketing
2.15pm: Leveraging Email Marketing to Target Your Customers - Dave Ewing, Newsletter.ie
2.45pm: Build a Successful Business Online - Case Study Presentation by Fred Karlsson, DoneDeal.ie
3.15pm: Questions and Answers
3.30pm: CLOSE
Members and non-members are welcome. This is a free event but registration is essential to secure your place.
Venue
The Seminar will be held in the Castletroy Park Hotel, on the Dublin Road in Limerick. Click here for directions. There is ample, free parking at the hotel.
Questions?
Please email us with any queries.
About the Speakers
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Ms Krishna De (Brand Engagement Strategist)
Biz Growth News
Krishna De is an award winning digital marketing, brand engagement and social media speaker, commentator and mentor.
Krishna consults and guides business leaders of FTSE 100 companies, professional services firms and the media on how to integrate and leverage social media marketing into their marketing, communications and PR plans building their visibility, reputation and profits.
Her expertise in leveraging digital marketing and social media is featured in several marketing and social media books, and her online education programmes covering personal branding and online networking for professional success, digital marketing and social media marketing are widely acclaimed.
Ask Krishna your social media marketing questions at www.Facebook.com/KrishnaDe, learn how to use Facebook as part of your marketing plan at www.www.Facebook.com/BizGrowthMedia, connect with her on www.Twitter.com/KrishnaDe and watch her helpful video tutorials www.YouTube.com/BizGrowthTV
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Mr Ed Field (Managing Director)
Digino Marketing
Ed Field is Founder and Managing Director of Digino, one of Ireland’s longest established, largest and most respected digital marketing services companies. Digino’s focus is on maximising sales and minimising customer acquisition costs for clients. Clients include Ryanair, StayCity.com, Irish Ferries, GetCover.ie, Aviva and One4all. Digino provide the research, strategy, people, tools and processes to fulfil client’s online marketing needs.
Ed has 20 years national and international marketing experience, with 10 of those dedicated to digital marketing. Prior to Digino Ed worked with The Digital Marketing Company, Westinghouse and Bank of Ireland.
Ed is a regular speaker at events for the Irish Internet Association, Enterprise Ireland, Enterprise Boards, Shannon Development and the Marketing Institute of Ireland. He is also a member of the IIA’s Online Marketing Working Group and winner of a County Enterprise Award for the development of the Digino business.
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Mr. Fred Karlsson (CEO)
DoneDeal.ie
Digital entrepreneur, Fred Karlsson grew up in the deep forests of Sweden.
Having studied computing and business finance at Lund University in south Sweden, Fred moved to Ireland in1997. He has worked with IBM, Sony Ericsson, Sun Microsystems and a number of other multinational companies.DoneDeal.ie was the brainchild of Fred and his Wexford wife Geraldine, following two major relocations, where they were determined to furnish their entire house with second-hand furniture.
Their experience identified the need for a simple, efficient way for individuals to trade used goods on the web. The solution that they developed is DoneDeal.ie.
DoneDeal.ie is the smart way to buy and sell online. It provides a safe marketplace for all sorts of people selling and buying all sorts of things and was created with the aim of revolutionising classified advertising in Ireland.
With features such as a unique payment system that allows users to easily pay through their phone bill and a video and photo facility for all ads, the site is now one of Ireland's leading web sites for buying and selling online.
DoneDeal.ie has experienced exponential growth in a short space of time through intelligent online and offline marketing campaigns.
Fred is an entertaining speaker with lots of hands-on and practical information. -
Mr Dave Ewing (Email Marketing Consultant)
Newsletter.ie
Irish Technology firm Narragansett Technologies is the developer of the email marketing and survey platforms, Spinnakerpro and Sensorpro, marketed as Newsletter.ie in Ireland. The platform is deployed and OEM'd worldwide with well known international brands like Pampers, Pepsi, Tesco, and Coty. Irish companies using this solution include Brown Thomas, Tower Hotel Group and Bothar.
Dave has been with the company for almost 7 years, and has seen the company grow into an industry leader. He works directly with clients, designing email and survey templates and to help get best in class email delivery and best practice. In his spare time Dave is a moderator on Boards.ie