Event Date : 25 Nov 2008
The IIA User Experience Working Group present their annual conference on the theme of "Brand building, profitability and customer loyalty through better User Experience".
Brand Building, Profitability and Customer Loyalty through better User Experience
The Conference is kindly sponsored by Headline Sponsor Microsoft and Co-Sponsored by the Centre for Excellence in Universal Design.
AGENDA
Brand Building, Profitability and Customer Loyalty through better user experience
9.30: Registrations and Coffee
10.00: Welcome Address and Introductions - Matthew Ovington, Open Interface
10.10: Keynote Address: "More than Just a Pretty Face: The Business Value of User Experience" - Martha Rotter, Microsoft
We all know that great experiences drive consumer choices. Creativity and strategy are the foundations for great experiences, and software plays a crucial and growing role in how those experiences lead to solid business results. In this talk, we'll take a look at what it takes to create a great experience and how it can make an impact on your organisation's bottom line.
10.50: Build and Protect Your Brand Online - Fiachra O'Marcaigh, Amas
When interacting with a brand online, user experience becomes a critical factor. Companies can strongly build their brand online by:
- Adopting a user-focused approach
- Emphasising usability and accessibility
- Embracing Web 2.0 techniques in addition to their websites and eNewslettters
This session will include examples of what to do - and what to avoid - in building your brand online.
11.10: Universal Design Process: Maximising Design Potential - Donal Rice, Centre for Excellence in Universal Design, NDA
11.30: BREAK
The conference will split into two concurrent working groups following the break.
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Stream A: Understanding Your Audience |
Stream B: Techniques and People |
| 12.00: Understanding Your Users - Building a 360 degree view of the user experience - John Wood, iQ Content | 12.00: To 2.0 or Not 2.0?- Future Proofing Usability - Joshue O'Connor, NCBI CFIT |
| 12.25: UX Design for Results - FromUsers to Customers - Sorcha Moore, Pocket Kings | 12.25: User Centric Design -Stories from the front line - Fiona Murphy, Frontend |
| 12.50: Q&A | 12.50: Q&A |
13.00: LUNCH
14.00: Case Study: "Daft.ie 10 Years On" - Odhran Ginnity, Chief Operating Officer, Daft.ie
14.30: Usability Round Table: Answering People's Questions
15.30: CONFERENCE CLOSE
Email the IIA with any questions.
Group Discount
Groups of 3 people and more get a 10% discount - this is applied automatically when you book online.
Sponsors
Headline Sponsor - Microsoft
Microsoft first opened its doors in Ireland in 1985 with a small manufacturing facility employing just over one hundred people. Since that time, Microsoft Ireland has grown to encompass four distinct operations at its campus in Sandyford in Dublin, employing over 1,200 full time employees and 700 full-time contract staff.
Microsoft's operations in Ireland include software development and testing, localisation, operations, finance, IT, HR and sales & marketing, both here in Ireland and across Europe, Middle East and Africa. Visit www.microsoft.ie for more information.
Co-Sponsor - Centre for Excellence in Universal Design (CEUD)
The Centre for Excellence in Universal Design is dedicated to enabling the design of environments that can be accessed, understood and used regardless of age, size and ability. We do this by contributing to the development and promotion of standards, education courses and awareness.
As a design process, Universal Design seeks to encourage the development of ICTs that are usable and accessible to the widest range of people.
The CEUD is part of the National Disability Authority. For more information on the CEUD, please visit www.universaldesign.ie
About the Speakers
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Ms. Martha Rotter (Developer & Platform Group)
Microsoft Ireland
Martha Rotter is a member of the Developer and Platform Group in Microsoft Ireland. She moved over from Microsoft in Seattle, Washington, where she spent six years developing test tools and frameworks for the Silverlight and Windows Presentation Foundation (WPF) teams. Since joining Microsoft, Martha has been working with web and desktop client development technologies and continues to enjoy learning about the latest and greatest for developers. Read Martha's Blog.
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Mr. Matthew Ovington (Managing Director)
Open Interface
Matthew Ovington is a co-founder and Managing Director of Open Interface, a usability and accessibility consultancy based in Dublin. Before founding the company in 2001 Matthew was a Senior Usability Engineer at Nua, the web consultancy founded by Gerry McGovern. Matthew advises clients on Information Architecture, accessibility and usability - testing, evaluating and forming strategies for the development and maintenance of easy to use and engaging websites.
Matthew has an M.Sc from Trinity College and is Chairman of the IIA User Experience Working Group.
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Mr. Fiachra Ó Marcaigh (Director & Senior Consultant)
AMAS
AMAS Director and Senior Consultant Fiachra Ó Marcaigh is an experienced communications and IT professional. He has worked at senior level in national and online media for over 15 years.
He joined AMAS in 2003 and became a Director in 2006.
He has led a number of significant eBusiness and eGovernment projects including:
- Strategy formulation and guiding client teams on implementation
- Specifying complex content projects
- Leading research, usability and accessibility projects.
He is a former Assistant Editor with The Irish Times, where his responsibilities included specifying, buying and managing all technology used by journalists. He led the team that delivered technology and training and implemented new technical initiatives, including the contributing to the pioneering creation of Ireland.com.
Fiachra Ó Marcaigh devised and delivered the very successful Irish Times Training course "Introduction to the Internet" to a wide range of business, public service and personal clients.
From 2000 until 2002, he was Operations Editor of Digiserve, the new media publisher. He managed the interface between technical and editorial teams to create four major portals. He also acted as General Manager of EDO Software Services, the Digiserve subsidiary.
Fiachra Ó Marcaigh is a frequent guest speaker at conferences and is a regular media commentator on IT, usability, accessibility and online communications.
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Mr. Dónal Rice (Senior ICT Advisor)
Centre for Excellence in Universal Design, NDA
Dónal Rice in the Senior ICT Advisor for the NDA Centre for Excellence in Universal Design (CEUD) which was launched in October 2007. The CEUD is dedicated to the principle of universal access, enabling people in Ireland to participate in a society that takes account of human difference and to interact with their environment to the best of their ability. Dónal has responsibility for the NDA IT Accessibility Guidelines and formerly worked extensively with many public sector departments and agencies on the NDA's Excellence through Accessibility Awards.
Dónal holds a BA in Maths and English from University College Dublin, a post graduate diploma in IT from Dublin City University and is currently completing an MSc in Computing from Griffith College Dublin. -
Mr. John Wood (Senior Analyst)
iQ Content
John is a Senior Analyst, with more than six years' experience in content production, requirements analysis, web usability and information architecture.
John worked on a freelance basis with iQ Content from 2002, joining full-time in October 2004. Since then, he has worked on a wide variety of analysis and design projects for clients such as Vodafone, Tourism Ireland, and Comhairle. He has also designed and delivered training courses on usability evaluation, web form design and information architecture.
John is a recognised expert in user centred design methods such as persona and scenario development, and has considerable experience in user testing and expert evaluation methods. This extends to information architecture design techniques such as card sorting, affinity diagrams and the development of controlled vocabularies.
Before joining iQ Content, John worked at the National Council for the Blind of Ireland, conducting research on haptic user interfaces and assistive technologies. He was also instrumental in setting up the NCBI's Centre for Inclusive Technology (CFit). Previously, John spent six years at eLearning company SmartForce, where he established the technical publications group, managed business requirements analysis and led an initiative to introduce user centred design into the software development process.
John has a First Class Honours degree in Modern and Contemporary History from the University of Ulster and is currently studying for a Masters in Psychology.
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Ms Sorcha Moore (User Interface Designer & Information Architect)
Pocket Kings
Sorcha Moore is a User Interface Designer & Information Architect for Pocket Kings, a Technology and Marketing consulting service to the online poker industry and one of the fastest growing poker sites, Full Tilt Poker.She is a former member of the W3C Web Accessibility Initiative Web Content Accessibility Guidelines Working Group and the Mobile Web Best Practices Working Group. -
Mr. Joshue O'Connor (Senior Accessibility Consultant)
NCBI Centre for Inclusive Technology (CFIT)
Joshue O Connor is Senior Accessibility Consultant with CFIT (Centre For Inclusive Technology).
CFIT is an integrated unit of the NCBI (National Council For The Blind of Ireland) and is a not-for-profit organisation that provides expert advice and services to public and private sector organisations. These services include user testing, accessibility auditing and training.
Josh is skilled in the design and development of accessible websites/applications and he has a deep understanding of the diversity of user requirements. When not running user tests, doing accessibility audits or advocating for accessibility and Web Standards he puts his spare cycles to writing and research. Josh has written several research papers on topics relating to accessibility and web development and his first book on creating accessible content with the open source CMS Joomla is now available.Joshue is also an active member of the W3C HTML 5 Working Group and the Protocols and Formats Working Group.
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Ms. Fiona Murphy (Director & Co-Founder)
Front End
Fiona is a co-founder and a director of Frontend.com, Ireland's first Usability and User Centred Design consultancy. For over 10 years Frontend has integrated usability and accessibility methodologies into the design process; creating positive user and customer experiences. Frontend have established an impressive blue chip client list in Ireland, the UK and across Europe including Barclays Bank, Reuters, AIB, Rabobank, BBC, O2, Vodafone, Unilever, Diageo, Symantec, Bank of Ireland, Revenue and Hewlett Packard.
Fiona has been working in the industry for over 16 years with qualifications in Design (BDes), Interactive Multimedia (MA IMM) and Strategic Marketing (dip SMM). She brings with her a wealth of experience in Usability, User Centred Design and Customer Experience.
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Mr. Odhran Ginnity (Chief Operating Officer)
Daft.ie
Odhran Ginnity is COO at Daft Media, one of Ireland's largest online
media groups. He is responsible for the day to day running of the
business and maintaining the groups rapid growth as a company. Last
year, 9 out of every 10 properties put up for sale in Ireland were
listed on their flagship title, Daft.ie which currently drives over 1
million unique visitors per month and over 85 million page
impressions. In March 2008, Daft Media acquired rival property
website property.ie.Prior to Daft Media, Odhran was Managing Director with Jobs.ie, which,
over a 3 year period was developed into Ireland's busiest recruitment
website before being successfully sold to the Saongroup.com. He was
also responsible for running several international job sites in Europe
and internationally.
