Event Date : 26 Jun 2008
The IIA and Tibus present a half day Masterclass on how you can integrate Web 2.0 into your web strategy profitably, without losing your focus on your customers.
This morning course is run in conjunction with an afternoon Email Marketing course - both courses can be booked jointly as a full day course or seperately as stand-alone courses. Full day rates are €310 for Members and €450 for Non-Members (lunch is included). Contact us by email if you'd like to regsiter for both courses.
Overview
The way your customers use the web evolves daily. Web 2.0 encapsulates the changing way the web impacts our personal and professional lives.
Organisations of all sizes are seeking to come to terms with the impact that richer web interfaces, pre-eminence of social media, blogs, web services and design patterns are having on their businesses.
Course outline
- Overview of the evolution of the web and its use
- The leaderless revolution and the power of the crowd
- Blogs and User Generated Content
- Rich interfaces and design patterns
- Social media and its implication
- How to get the most from global networking sites
- How global online brands have used Web 2.0 – case studies
Who Should Attend?
The Masterclass is designed for both private and public sectors and will be of particular interest to CEOs of SMEs, Marketing Managers, Communications Managers, Content Writers, Editors, Webmasters and Online Sales personnel.
Your Trainer
Your trainer will be Gareth Dunlop, MD of Tibus. There will be informal Q&A, and networking sessions to complement the more formal presentations.
Lunch
Lunch is inlcuded in your course fee.
Venue
The course will be held in the Institute of Public Administration (IPA), 57-61 Lansdowne Road, Ballsbridge, Dublin 4.
Places in the IPA car park are on a first come, first serve basis. There is on-street, metered parking in the area also. Alternatively, the IPA is adjacent to the Lansdown Road DART station - exit the station onto Lansdowne Road, turn left and the IPA is 10 metres further on the left.
Questions?
Please email us with any queries.
About the Speakers
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Mr Gareth Dunlop (Founder & Owner)
Fathom
Gareth Dunlop, CEO & Founder, Fathom
Following 15 years of direct commercial experience helping businesses use the internet more effectively, Gareth established Fathom in September 2011 to advise companies on how to get the most from the internet by seeing the world from the perspective of their customers.
Previously Gareth was the MD of iON, a leading digital strategy and marketing company, headquartered in Belfast and with major clients in 15 countries. Prior to that he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland, from 2002 to 2009 when it was sold to UTV Media. Since 1996, he has gained massive commercial experience advising blue chip clients in Ireland, UK and Europe (SPAR, DHL, Post Office UK, BBC) on internet strategy and best practice.
A former Board Member of the Irish Internet Association, and Chairman of WeddingsOnline.ie, Gareth writes & lectures extensively on internet related matters. He occupies regular columns in SiliconRepublic.com and the Irish Independent in the Republic of Ireland, and Business Eye magazine in Northern Ireland.