Blogs, Micro Blogging and Podcasting

The IIA and ICAN present a half day workshop on how to use social media to build the visibility and reputation of your business online.

Building buzz through blogging, microblogging and podcasting

A workshop on how to use social media to build the visibility and reputation of your business online

So you’ve heard about blogs and podcasts but are you wondering how you can connect these to your marketing and communications strategy?

Perhaps you have heard of micro blogging platforms such as Twitter or Jaiku but how they can be used for customer service or increasing sales?

Are you unsure how to develop a business blog or podcast that truly engages and creates a community of brand ambassadors with your customers, clients and prospects?

Or perhaps you have a business blog and want to make sure that it can support you in lead generation and client attraction?

These are some of the questions we will be covering in this workshop where we will explore social media platforms of blogging and podcasting to build your brand online. We will explore how to create brand engagement and build a community online including:

• Best practice case studies of business blogs, micro blogging and corporate podcasting
• How to integrate your social media marketing programme within your marketing plan to deliver your business strategy
• Ideas for promoting and marketing your business blog and podcast
• Resources and tips to get you started with your own business blog and podcast.

Who Should Attend?

This workshop is for businesses who are interested in getting started with blogging and podcasting and or those who want to take their social media marketing programme to the next level.

The workshop is particularly relevant for marketing, customer service, sales or PR professionals who want to discover how to integrate social media platforms of blogging, micro blogging and podcasting into their marketing and communications strategy.

Programme Outline

We’re no longer the people in control of our own brand. In today’s world of digital transparency it’s become easy for anyone to express their point of view online and those are the voices that are influencing opinions, attitudes and behaviours of your customers, prospects and employees.

Applied without reference to your business strategy, social media platforms will not support your company achieve its bottom-line goals. Integrated into your strategic communication efforts, these platforms can build buzz about your brand online.

Developing an engaging brand online is not just about content creation – it’s about listening, learning and then joining the conversation.

In this workshop you will discover:

• How business blogging, micro blogging and podcasting can support your business strategy
• Best practice case studies from Ireland and across the globe
• How to integrate blogging, micro blogging and podcasting into your marketing and communications programme
• Guidance on compelling content creation
• Tools and resources to start your own blog, micro blog or podcast
• Tips to developing your blog comment policy and your blogger outreach policy
• How to build a business case for your blog or podcast
• Tips to promote and market your blog and podcast and creating a community around your blog and podcast.

Outcomes

At the end of the workshop, attendees will have developed an understanding about how blogging, micro blogging and podcasting are being used by both micro businesses and global organisations.

They will also be able to determine if blogging, micro blogging or podcasting will be relevant in supporting the delivery of their business strategy; determine the resources they need to implement the strategy and will have guidance on how to develop the business case for blogging or podcasting in their organisation.

Venue

The course will be held in the Institute of Public Administration (IPA), 57-61 Lansdowne Road, Ballsbridge, Dublin 4.

Places in the IPA car park are on a first come, first serve basis. There is on-street, metered parking in the area also. Alternatively, the IPA is adjacent to the Lansdown Road DART station - exit the station onto Lansdowne Road, turn left and the IPA is 10 metres further on the left.

Questions?

Email us with any queries.