Event Date : 25 Oct 2007
The IIA and Tibus present a half day Masterclass on how world class web design is fundamental to maximising the return on your web development budget. You will learn what matters most to your customers online, and how, by taking an approach which is centred around their needs, you can increase sales, improve efficiencies, communicate more clearly and integrate your website into the rest of your business.
Course Outline
Module 1: Web 1.0
- How to know your customers and what is important to them
- Understand the fundamental differences between offline communication and online communication, and why it matters
- Decide what get published on your website and what gets binned
- Learn how your customers' focus on tasks and their completion should radically alter how your view web site design
- Build for search
- Learn how to measure your site's performance
Module 2: Web 2.0
- The impact of new technologies and social trends on web development
- Blogging and Podcasting - SO 2005!
- Ajax and Mashups - are they just bleached potatoes, or can they transform your site's conversion ratio?
- Learn how your customers can improve your website and your business
- Find out how design patterns have redefined our understanding of best practice
The course will be followed by lunch.
Who Should Attend?
The Masterclass is designed for both private and public sector and will be of particular interest to CEOs of SMEs, Marketing Managers, Communications Managers, Content Writers, Editors, Webmasters and Online Sales personnel.
Your Trainer
Your trainer will be Gareth Dunlop, MD of Tibus. Other members of the Tibus team will be present on the day, and there will be informal Q&A and networking sessions to complement the more formal presentations.
Venue
The seminar is being held in the Institute of Public Administration (IPA), 57-61 Lansdowne Road, Ballsbridge, Dublin 4. The IPA is adjacent to the Lansdowne Road DART station and there is ample on-street, metered parking. Click here to download a map and directions.
For more information, please contact events@iia.ie
About the Speakers
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Mr Gareth Dunlop (Founder & Owner)
Fathom
Gareth Dunlop, CEO & Founder, Fathom
Following 15 years of direct commercial experience helping businesses use the internet more effectively, Gareth established Fathom in September 2011 to advise companies on how to get the most from the internet by seeing the world from the perspective of their customers.
Previously Gareth was the MD of iON, a leading digital strategy and marketing company, headquartered in Belfast and with major clients in 15 countries. Prior to that he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland, from 2002 to 2009 when it was sold to UTV Media. Since 1996, he has gained massive commercial experience advising blue chip clients in Ireland, UK and Europe (SPAR, DHL, Post Office UK, BBC) on internet strategy and best practice.
A former Board Member of the Irish Internet Association, and Chairman of WeddingsOnline.ie, Gareth writes & lectures extensively on internet related matters. He occupies regular columns in SiliconRepublic.com and the Irish Independent in the Republic of Ireland, and Business Eye magazine in Northern Ireland.