If you have a website and are engaging with customers online we need to hear from you!The Irish Internet Association (IIA) is asking Irish businesses to participate in research designed to support Irish SMEs adopt their best fit e-commerce solutions. To participate, simply click here.
This research builds on previous IEDR research carried out in 2015 to highlight the scale of the ecommerce gap in Ireland. This highlighted that almost 40% of SMEs don’t even have a website and of those that do, 68% cannot process payments on their site. Given that Irish consumers spend €8.5million daily almost 80% of that is spent with overseas retailers.
This new initiative will look to develop a diagnostic tool to enable Irish SMEs find the best route to sell online. Once developed the IIA will run nationwide clinics to help participants adopt the best fit e-commerce solution will be hold information days, clinics and workshops all over the country with the support of the IEDR, AIB, AIB Merchant Services to get this to as many business owners as possible.
This research phase is being powered by Qualtrics and it is open to businesses selling online.