blogging, podcast, Guest Blogger, corporate branding, employer branding, more clients, personal branding
I always wondered how guest bloggers decided how to start their blog posts.
All I can tell you is that when it came to my turn, I was lost for words – anyone who knows me will find that incredible!
You see being handed over the prime real estate online such as the IIA blog is quite some privilege. When Fergal approached me to be a guest blogger here I was rather bemused.
You see I am not at all technical. What could I offer the esteemed readers of the IIA blog I wondered?
So I am afraid over the next three weeks if you are looking for the inside track on search marketing, useability or new platforms like Ruby on Rails (I heard about that at BarCamp Dublin) you might want to look elsewhere.
What I do know about is building brands:
- your corporate brand so that you can attract more of your ideal clients
- your employer brand so that you can attract and retain great people to you team and therefore deliver against your business objectives
- and your personal brand as a business leader so that you realise the professional and personal success you desire.
I also know about what mistakes are easy to make when you venture online – some of them having been costly mistakes made by yours truly!
Over the last couple of years since I left my wonderful corporate life, I have also ventured into learning, applying and educating others in new media platforms to build their brand, from blogs, to podcasts and wikis.
In fact just this week I have launched a new corporate podcast called The Podcast Sisters with two fellow podcasters aimed at explaining the world of business online to women in Europe (you might be aware that women are under represented in the online world especially in the field of podcasting). Of course if you are male you are still welcome to join us over at the Podcast Sisters – after all no-one need know you are listening to three non-techie women if you listen to us through your headphones when travelling on the Luas!
So what I hope and plan to do over the next few weeks is share insights and tips about what I have learnt about building your brand online. I don’t promise to have all the answers but I hope my thoughts and articles will provoke you to think about building your brand online and therefore enhance your ability to build your online reputation, attract more of your ideal clients, differentiate yourself from your competition and use this wonderful platform of marketing online to generate more leads and more profit to your business.
I look forward to sharing my experience and things I have learnt on my journey into the online world.
If you have any questions, observations or comments I would love to hear from you – just post your comments here.
And if you want to know more about your guest blogger, you will find me building my personal brand online at at my business blog where you can also access further branding and business development tips, subscribe to my ezine Biz Growth Express, and find out how to join me each week for no-cost teleseminars with world leading experts where we bring you strategies, inspiration and tips to attract more clients in less time with less stress.
©Krishna De, 2007