adsense, events, marketing
Free Digital Marketing Mini-conference for Hospitality Sector
Dublin City University Business School – free digital marketing mini-conference in the Gallery Theatre in the Helix.
Tomorrow DCU Business School with the DCU LINK Research Centre’s Techspectations Initiative is holding a free digital marketing mini-conference in the Gallery Theatre in the Helix. Techspectations Summer Hospitality & Tourism Digital Marketing Summit is supported by the Hospitality Sales & Marketing Association of Ireland.
The Summer Summit programme is designed to introduce Irish hospitality professionals to SEO tools and resources, Pay Per Click advertising, Social Media Marketing and more. To coincide with President Obama’s visit to Ireland and #irlday, their theme will focus on marketing Ireland, Irish food and hospitality however the content will have general applicability.
All the details can be found on the Techspectations website.
marketing, Online Marketing Working Group
Need an online marketing refresher?
While I was on leave* the IIA Online Marketing Working Group produced a series of guides to Online Marketing and they are well worth a look for the both the new business owner and the seasoned marketer. The guides are easy to read and to the point and I, for one, have a little refresher course planned.
Here’s a listing of what’s on offer from the Online Marketing Working Group:
- Content is Still King
This article provides you with the fundamental guidelines for writing for the web, enabling you to take control of your company’s online content and communicate your brand more effectively. - Digital Marketing Strategy & Planning
A framework to help align and structure your digital marketing strategy and planning. - Tips for eNewsletter Content
A guide to creating and writing great email newsletters. - Tips for Video Content
How to create compelling & successful videos as part of your digital marketing strategy. - Web Content Inverted Pyramid
Guidelines for writing for the web.
Check them out now in the Resources section of the IIA website. These resources are member only: if you would like to join and get immediate access to these resources please do!
Also remember as a member of the IIA you can approach any of our working groups with queries on their chosen specialised subject as Magnus Magnusson would have called it.
If you find however that you are the type of learner who needs instruction an upcoming IIA event might be just the ticket for you. On 3 December the IIA in association with Irish Times Training are running Twitter and Facebook for Business. This day long seminar will help you learn how to build the visibility, reputation and profits of your business online using Facebook and Twitter. This seminar takes an in-depth look at case studies of Irish and global businesses using Facebook and Twitter effectively to enhance customer service, attract more business and boost bottom line profits. This seminar is being delivered by Krishna De who regularly shares Facebook tips on her blog.
*By the way I am full time again since Monday so don’t be a stranger!
marketing
Slides from Hotel Website Marketing Conference online
Have I ever mentioned to you that I love my job here in the IIA? One of the things that I love about it is that I often get to some great events. We recently sponsored IIA Member Company Meetingbooker.com’s Hotel Website Marketing Conference and I would definitely count this as among the best that I attended this year. The speakers were all good and varied but mostly I thought it was very clear that they had done their research about the audience and were aware of the issues and processes effecting the hotel industry’s day to day work.
I live tweeted the event and hope that I shared some of the nuggets. However MeetingsBooker.com have made the slides not only from this conference but their other conferences in 2009 available via Slideshare.
