Uncategorized, events, email marketing, Diploma, eCommerce
IIA Launches New Diploma in e-Commerce Management
The IIA in partnership with Irish Times Training are delighted to launch a brand new Diploma course in e-Commerce Management.
This Course covers everything you need to know to run a successful ecommerce business. Click here for more information.
Module 1: Planning your e-Commerce Customer Proposition
Lecturer: Ronan O’Brien of Zatori – The Costume Shop
Module 2: Business Planning
Lecturer: Fionan Dunne of CFO Services
Module 3: Effective Website Design
Lecturer: Gareth Dunlop of Fathom
Module 4: Driving Customer Traffic – PPC, SEO, Affiliate Marketing and E-Mail Marketing, Deals Management
Lecturer: Ronan O’Brien of Zatori
Module 5: Transaction Management
Lecturer: Bob Curran of Buy4Now
Module 6: eCommerce Customer Services: CRM – Relationships and Returns
Lecturer: Bob Curran of Buy4Now
Module 7: eCommerce Customer Services: Deliveries and Deadlines
Lecturer: Rory O’Connor of Scurri.com
Module 8: International e-Commerce: Translations & Transactions
Lecturer: Mark Rodgers of Cipherion Translations
Module 9: Metrics / Analytics
Lecturer : David Murphy of Amplify
Module 10: Content – Images and Copy
Lecturer: Fiona Ashe of FlasheForward Communications
Module 11: Mobile Commerce
Lecturer: Sian Gray, Mobile Marketing specialist (Nokia)
FREE Module : Breakfast Briefing Managing Customer Information: Your Legal Obligations as an eCommerce Manager from Gary Davies, Assistant Data Protection Commissioner
If you’ve got customer information on file you will need to know in what form and for how long you can store it. You will also need to know for what you may use it. You will need to be fully aware of your obligations as a retailer vis a vis Trading Standards etc.. This module is painful but necessary!
Diploma, Poll
Poll: What 6 – 12 week diploma courses interest you?
I’ve just published this week’s Events Alert which naturally lists our upcoming events (namely Twitter & Facebook for Business on April 12th, Open for Business: the IIA Annual Conference on May 12th and Digitise the Nation May 9th – 13th).
I also included a poll about possible Diploma Courses the Irish Internet Association might run in the future to help you with your professional development.
Our Diploma in Digital Marketing has proved very successful in the last 6 months and we thought that you might be interested in other diploma courses on other topics run one evening a week over 6 – 12 weeks. We might also consider running them as bootcamps i.e. intensive week-long full-day training courses.
I thought it was no harm to throw the net wider and replicate that poll here on the blog.
We have a few suggestions below but we have also added a field to allow you to make suggestions too. We’d love to hear what would interest you but if there is anything else you would like to say on the topic please have at ye in the comments below!
events, training, Diploma
IIA Diploma in Digital Marketing
We are extremely excited up in our little portion of the Digital Hub today, as we have just announced details of our Diploma in Digital Marketing. This course runs for 13 weeks and the trainers are some of the finest names in the industry today.
The Diploma in Digital Marketing is designed to enable you to develop a focused digital marketing strategy that can help your organisation become more efficient and more profitable. It is a part-time evening Diploma run on Tuesday evenings commencing on 21 September for 13 weeks. Developed in conjunction with Irish Times Training and Prosperity Recruitment.
In designing this Diploma, we have identified the core skills required for effective digital marketing, identified the best trainers – who are all industry practitioners – and draw on our considerable experience in course delivery.
Course modules include digital marketing strategy, SEO, Online Advertising, Mobile Web, Social Media, Online PR and many more. Trainers include Colm Grealy, Adforce.ie; Krishna De, BizGrowthNews; Conor Pope, Irish Times; Shenda Loughnane, ICAN and Gareth Dunlop Ion Online Marketing.
For a full breakdown of each of the modules and for more information on the trainers and the course costs, please to to iia.ie/diploma.
