Congratulations to Brandmail, not because of their spanking new piece of silverware which they received at the All Ireland Marketing Awards for Marketing Innovation but for becoming the latest new member of the IIA.
There is no doubt that Brandmail’s product is innovative. Brandmail seek to protect their clients reputation by signing and sealing their email:
“When an email is sent, the SbS2.0 (TM) Writer “signs” that email using a cryptographic hash function. This cryptographic signature is the modern equivalent of a wax seal used by royalty to protect important messages – identifying who sent the message and verifying its authenticity. “
What an end user sees in their inbox is the sender’s logo with a Brandmail’s trademark secure icon beside it, the sender being a Brandmail client. It’s a simple yet effective way to boost trust and as Brandmail themselves say:
“A brand is more than a trademark, it’s a trustmark”