The IEDR is planning on liberalising the registration qualifying criteria for a .ie domain. Its proposed to make it easier and more efficient. The .ie is a high quality tld and the IEDR are looking for comments and input on the proposed changes. Essentially the claim to the name is being dropped. This means companies need to be aware variants of their name as a domain can be purchased by someone not associated with their company.
Read more here from the IEDR.