IIA Digital Toolshed

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IIA Toolshed


The IIA Toolshed is up and running.  Ever been confused about which tool is best for your business? Ever been flummoxed by the choice, pricing structure and product features? Ever wondered if there was a simpler way of doing something? 

Led by Maryrose Lyons of Brightspark Consulting, a working group of IIA digital practitioners and consultants are coming together to answer these questions and more.  Every 6 weeks the group will be roadtesting and reviewing a range of digital tools which we will then publish and share with you. 

The current members of the working group are:

IIA Toolshed List Of Topics

  • March 19    Social Media Publishing
  • April 30      Social Media Monitoring
  • June 11      Social Media Measurement
  • July 23       Design Tools
  • Sept 3       Customer Service
  • Oct 15       Marketing Automation
  • Nov 26      Lean Business Productivity

13 Reasons To Get Involved (And Become A Tooler!)

  • Get featured on the IIA Toolshed website page
  • Opportunities for event speaking gigs with IIA
  • Opportunities for training gigs with IIA
  • Premium listing on the IIA website 
  • Permission to use the IIA logo
  • Your name included in IIA Twitter shout outs - in the run up to the toolshed meetings and after
  • Your name and pic included in the IIA LinkedIn Group updates
  • Your name and link to your website included in the IIA blog posts supporting the toolshed meetings
  • Your name and pic included in the Slideshare to be published by IIA including the toolshed reviews
  • Access to pro versions of tools
  • Networking with the coolest group of members of the IIA
  • Learning
  • Contributing to Irish research on best practice social media and digital marketing.

If you are a member of the IIA and would like to get involved please contact us at members@iia.ie

If you are a producer of a tool in any of those areas above, get in touch and we can arrange for yours to be reviewed.

Maryrose Lyons


Maryrose Lyons (Chair)

Social Media Strategist and Content Marketing Consultant with over 16 years experience and a proven ability to stay ahead of the game.

"I create social media strategies that get noticed, get people talking, and build brand loyalty. Brightspark's unique 'outsourced insourced' model is about creating social media strategies, embedding them, and equipping you with the skills to manage social media in-house."

Brightspark takes the stress out of social media. Also an award winning blogger. Content marketer. Social media speaker. 

Twitter: @maryrose

Eoin Kennedy

I am a freelance communications consultant living in the west of Ireland following a two year stint as a founder of a web based startup.  I have over 18 years experience in the public relations industry and have seen a lot of trends, phases and represented many different technologies from biometrics, ISPs, software and hardware.

I am a trainer on the Digital Marketing Diploma programme run by the Irish Times and the Digital Marketing Institute.  I also organise the social media ‘unconference’ called www.congregation.ie.

I was a director and Vice Chair of the Irish Internet Association for six years and am now the chair of the IIA Social Media Working group, a graduate member of the PRII and MII, a judge of the Irish Blog Awards and the IIA Net Visionary Awards and a past member of the communications committee of the Dublin Chamber of Commerce.  In a previous life I was a secondary school teacher.

Outside of work I am passionate about sports. Never a great spectator I play football, jog, mountain walk, swim and cycle leading to a growing interest in Triathlons and adventure sports.

Felicity McCarthy

Felicity McCarthy, has worked on the cutting edge of the technology sector for 20 years, leading European marketing teams in companies such as Facebook, eBay & Dell. Felicity is now striking out on her own as a digital marketing consultant and trainer, in her new startup sparkdigital.ie.

As a guru in the area of digital marketing, Felicity has an extensive background in developing European and global digital marketing strategies, and leading results-driven marketing campaigns in B2B and B2C environments.

Felicity works with clients large and small, across a range of sectors, from technology & marketing agencies, to financial services & recruitment. She brings her expertise to solve problems including overall setting digital marketing strategy, designing social media strategies, developing direct response social media campaign plans & planning market entry strategy in European markets.

Felicity features at many industry events to share insight from the digital marketing world, including Dublin Web summit, Marketing Week Live London, Social Media Week London, Business Startups Expo London & more

Dermot  Casey

Dermot is a technologist and strategist. He builds teams, companies, systems, and infrastructure.

He helps leaders think clearly about their problems and opportunities. His pragmatic, creative approach enables organisations to leverage innovation and technology, and bring about change with minimal pain.

He has delivered in diverse and challenging environments, from GE to pioneering startups like Storyful.

Twitter: @dermotcasey

Dermot’s Linkedin Profile

Greg Fry

Greg Fry is an International Social Media trainer delivering regular LinkedIn, Facebook,  Twitter, YouTube, Blogging, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

Alongside training Greg works as a Social Business and Content Consultant. He is the Co- Founder of a new Content Marketing Company called Content Plan.

He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has also won awards for his blogging whilst contributing to the tweakyourbiz.com community. Greg has worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. 

Connect with Greg at -  http://www.linkedin.com/in/gregfry

Or Tweet him @gregfrysocial

Sasha Kinch I have a passion for information, technology, science and social media. I studied physiology and BIS and have worked in television, radio and social media. Now, I cover all things social for INM B2B, communicating our digital first and cross-platform strategy to our advertising agencies and brand/marketing managers. I'm excited to see how this ever-changing landscape evolves.
  David Cuddy

David is a Digital Marketing specialist, currently managing online marketing operations at Realex Payments in Dublin having previously worked in both freelance and in-house digital marketing roles for Irish companies in domestic and international markets.

David qualified in International Business and Marketing from Smurfit Business School in Dublin and combines a passion for communication, new technologies, creative design and digital marketing innovations to help businesses grow faster in an increasingly competitive online marketplace.

You can get in touch with David on Linkedin or follow him on Twitter



Eoin Young

Eoin Young is Content and Social Media Community Manager for Electric Ireland.

My previous history includes working in TV Media Production for 8 years producing work for RTE, TV3, TG4 and Setanta Sports before moving into Social Media Marketing 4 years ago and working with such brands as TV3, UPC, Sony, Vodafone and eBookers.com

Here’s my LinkedIn profile: ie.linkedin.com/in/eoinyoung

Lynne Rourke Lynne Rourke is Marketing Manager with BuyAndSell.ie, a position which sees her lead the promotion of the newly re-launched website as the fastest growing online marketplace in Ireland. Previously with KBC Bank Ireland and Bank of Scotland (Ireland), Lynne has over 12 years experience in Marketing and Communications, on and off line, with both consumer and business brands.


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