IIA Social Media Working Group

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IIA Social Media Working Group

The Social Media Working Group seeks to support businesses in the development of strategies for engaging with social media, including blogging, social networking, community sites, RSS, tagging, and podcasts.

How Will This Be Achieved
By bringing together expert practitioners and business leaders in a collaborative forum, developing white-papers explaining the different media and how organisations can utilise these. The group will highlight best practice case-studies in the Irish marketplace and beyond.

The group will also organise workshop events open to all IIA members and non-members to facilitate sharing and discussing insights on the business uses of social media.


View the resources and guides produced by the Social Media Working Group here.

Podcasts produced by the group can also be accessed from the IIA website or iTunes.

To follow the activities of the working group and to read the latest case studies, visit the working group's section on the IIA blog.

It is intended that membership of the working group be split evenly between expert practitioners (bloggers, social networkers, advertisers, PR) and business leaders from a variety of business sectors, including the finance, public sector, SME, tourism, media, technology and not-for-profit sectors.

The current members of the working group are:

The Group will meet 2 to 3 times a year and will primarily work using Basecamp - an online collaboration tool from 37signals.com and SocialText

If you are a member of the IIA and would like to get involved please contact us at members@iia.ie

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