Aim
To educate business owners/managers on Digital Marketing by informing them of how the Internet can help them meet their business goals, what help is available in Ireland and further afield, helping them to to decide on the best strategies for implementing best practices in this area and how to find the most appropriate expertise.
How Will This Be Achieved
Initially through development of an online Centre of Excellence with a range of resources. Possible later we will act as a lobby group to instil and promote best practices in the area of internet marketing.
Membership
End Users who are practicing in this area and digital marketing agencies supplying services.
Representatives from the following businesses or organisations are represented in the working group:
Chair: Ruth Kearney, DIT Hothouse
Aisling Blake, Radical
Anthony Quigley, Online-Marketing
Darragh Toolan, Visrez
Ed Field, Digino Marketing
Eoin Clarke, TradeDoubler
Helen Beecher, Yahoo!
Marguerite O'Brien, Buy And Sell
Ronan Murphy, Irish Times DigitalworX
The Group will meet 2 to 3 times a year and will primarily work using basecamphq - an online collaboration tool from 37signals.com.
If you are a member of the IIA and would like to get involved please contact us at members@iia.ie