Aim
The aim of the International Strategy Working Group is to assist Irish businesses in increasing revenues from Overseas markets through better use of the Internet. This working group aims to achieve this by providing support to businesses on how they can achieve increased global reach, increased global market share and increased global revenues. Topics covered by with group will include Localisation, Translation Services, Foreign Payment Methods, Legal and Taxation issues in other Jurisdictions.
Members
Chair: Mark Rodgers Cipherion Translations
Una Coleman Codegaconsulting
William Cotter Net Affinity
Cathal Cronin Realex Payments
Irene Dehaene Incite Marketing
John Kelly Customer Minds
Jonathan Kyle Greenjobs.ie
Kathryn Murphy PeopleLovePresents.com
Eoin Ó Siochrú Enterprise Ireland: E-Business Unit
Resources
View the guides, case studies and resources produced by the group here.
How this will be achieved
By bringing together expert practitioners and business leaders in a collaborative forum, developing white-papers, FAQs and step-by-step guides to developing global websites. The group will highlight best practice case-studies in the Irish marketplace and beyond.
A key objective of this working group will be to outline a step-by-step approach on how, at relatively low costs, Irish businesses can become true global online-businesses and access much larger overseas markets.
The group will also organise workshop events open to all IIA members and non-members to facilitate sharing and discussing insights on the benefits and practical steps to take in developing a global online presence and generating increased revenues from overseas markets.
Membership
It is intended that membership of the working group be split evenly between expert practitioners (international marketing, website developers, online marketing, website translation, e-payments) and business leaders from a variety of business sectors, including the legal, public sector, SME, tourism, media, technology and not-for-profit sectors.
The group is chaired by Mark Rodgers, MD of Cipherion Translations (www.cipherion.com). If you are a member of the IIA and would like to get involved please contact us at members@iia.ie
The Group will meet 2 to 3 times a year and will primarily work using Basecamp - an online collaboration tool.
Working Group Members
Mark Rodgers, Managing Director, Cipherion Translations
Mark founded Cipherion Translations in 2006 and is the driving force behind the company's rapid growth as a leading provider of translation and localization services. This growth can be attributed to the talented people that Mark has selected as well as his passion for delivering beyond customer expectations. Mark has spent 7 years working for the Mitsubishi Group in Japan where he developed a unique understanding of Japanese quality control and customer care systems.
Before founding Cipherion Translations, Mark held senior management positions within Eurotext Translations, where he introduced process driven quality control systems and oversaw the growth of Operations by 300% within a 3 year period. Prior to this, Mark worked in senior positions within International Translation & Publishing (now part of SDL International), a US$20million localization provider. In 1995 he established ITP's Japanese office in Tokyo before returning to Ireland as Resource Manager, managing localization teams in over 30 countries worldwide.
Mark has 15 years experience within the translation industry. He holds a first class degree in Engineering and is passionate about helping organizations as they grow globally.
Una Coleman, International Strategy & Marketing Consultant, Codega Consulting
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Una Coleman is the founder of Codega Consulting and is an International Strategy and Marketing Consultant with nearly 20 years experience in marketing and strategy and international operations both in the US and Europe. She has worked with start-up enterprises and large publicly traded institutions. Una spent over a decade with one of the world’s leading insurance direct marketing agencies, developing affinity based marketing programmes. |
A graduate MBA and strategic thinker with commercial awareness and an entrepreneurial spirit, Una has a keen understanding of market dynamics and business drivers and translation into marketing plans to optimize business development. Una has a strong interest in emerging technologies and new social media tools and has worked more recently with companies to help them integrate social networking and permission based marketing into their overall marketing plans. Una has been responsible for designing and implementing company websites for nearly 15 years.
Una is a Member of the Enterprise Ireland Mentor Panel and the IIA International Strategy Working Group: she recently chaired the latter’s conference “Winning International Business With The Web”.
Paul Foley, Partner, McKeever Rowan
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Paul Foley is a Partner at McKeever Rowan in the International Financial Services Centre in Dublin, is admitted to practice in Ireland and in England and Wales. He has a Masters Degree in Telecommunications law and has over ten years experience in advising companies in both Ireland and England. He advises companies on corporate structures, investment agreements, the sale and purchase of companies, particularly in the technology/services sectors and the structuring of internet offerings for products and services both in Ireland and in England. |
In the financial services sector, he advises on authorisation and ongoing regulatory compliance requirements for banks, investment firms, and insurance companies, the purchase of reinsurance, outsourcing and the supply of financial services and products over the internet.
He has advised several leading internet and financial services companies on the regulatory and other legal requirements related to structuring internet offerings, including, online banking, mobile banking, online price comparison, internet sale of electronic products, internet dating and matching, internet promotion of courses and activities, sale of software online, management consultancy, investment advice, the drafting of internet content provider agreements, merchant agreements and of privacy statements for websites.
Cathal Cronin, Product Analyst, Realex Payments
Cathal Cronin graduated from Dublin City University with a Degree in Computer Applications and joined Realex Payments in 2002. Over the years Cathal has gained invaluable experience in the payments industry and now works as a Product Analyst in the company’s Product Management Department. In his current role Cathal is responsible for defining and bringing new products to market.
Kathryn Murphy, Editor, PeopleLovePresents.com
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Kathryn Murphy is Co-Founder and Editor of PeopleLovePresents.com. She holds a degree in Architecture from The Bartlett, University College London and has worked in Burke Kennedy Doyle Architects in Dublin, and Jestico & Whiles Architects in both London and Prague. She subsequently spent seven years as a Senior Creative at OwensDDB Advertising Agency where she won many awards for her work on brands |
such as Volkswagen, Sony and Tropicana, before leaving to set up PeopleLovePresents.com.